- The multi-year strategic partnership between the Detroit Red Wings and popular sportsbook BetMGM has been renewed and expanded on.
- BetMGM logos will appear on-ice at the Little Caesars Arena during Red Wings games.
- The BetMGM Stats Module will appear on the District Detroit mobile app.
DETROIT – BetMGM and the Detroit Red Wings have expanded upon their initial strategic partnership. Per the deal, the popular sportsbook will have its logos presented on the ice during Red Wings games at the Little Caesars Arena.
The pair announced the renewal of their multi-year partnership as both parties benefited initially from their original deal.
Now Red Wings fans can use BetMGM Stats Module directly on the District Detroit mobile app, further expanding fan engagement.
This expansion on the initial deal is expected to further increase the fan experience as well as the sports betting experience. Both companies have expressed their excitement to continue the partnership going forward.
“We’re thrilled to expand our relationship with BetMGM,” said Peter Kent, Detroit Red Wings Senior Vice President of Corporate Partnerships. “We’ll continue to work together to provide innovative and engaging experiences for the fans of Hockeytown.”
In addition to the BetMGM logo being displayed on ice during Red Wings games, there will be in-venue signage for fans as well as fan promotions and the Red Wings digital platform will see a sponsored presence.
“The Red Wings are an iconic part of Michigan and the city of Detroit and have been a great partner to both BetMGM and MGM Resorts,” said Matt Prevost, BetMGM Chief Marketing Officer “Little Caesars Arena is just steps away from the BetMGM Sports Lounge at MGM Grand Detroit, and as BetMGM continues to build its hockey offerings, we look forward to welcoming Red Wings fans before and after games.”
BetMGM has constantly been supplying Detroit Red Wings bettors with the best odds and betting experiences for the popular hockey team. The partnership has proven to be a mutually beneficial one.
With the increased fan engagement, more fans have shown their eagerness to log on and partake in legal sports betting on the Detroit Red Wings at BetMGM. This expanded partnership will further ingratiate the two entities’ bond in the sports betting arena.
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Coming from a background in narrative-based writing, Giovanni strives to write stories that will keep the reader engaged. Although he does pride himself in being accurate, how the story is told is also very important to him. When he’s not keeping readers up to date on sports betting laws and legislation, you can find him writing and recording music, playing videogames, or engaged in heated sports debates with his friends.