- Sports betting giant BetRivers has announced a new partnership with USL soccer team Indy Eleven.
- The partnership will feature branding on the team’s jersey as well as sponsorship of the post-game show on local television broadcasts.
INDIANAPOLIS, Ind. – Major sports betting brand BetRivers announced this week a new partnership with USL soccer team Indy Eleven.
BetRivers is looking to ingrain themselves in the expanding legal sports betting market of Indiana by attaching themselves to the name and likeness of the one of the state’s most popular local teams.
The Indy Eleven compete in the USL Championship, the premier soccer league in the US below the MLS.
Teams in the USL Championship that build a big enough following have made the jump to the MLS, with Orlando City, Cincinnati FC, and many more as proud examples.
Through the new partnership, BetRivers will feature their logo on the sleeve of the jersey of the Eleven, as well as become a ‘presenting partner’ of one home game in 2021.
The deal also includes sponsorship of the post-game show for all Eleven games shown on TV, with additional signage and digital branding found throughout the team’s media.
“Since the legalization of sports betting in Indiana in late 2019, Indy Eleven has been extremely focused on finding a true partner to maximize what has become a pivotal area for growth in all corners of the sports industry,”said Greg Stremlaw, the President and CEO of Indy Eleven. “I want to thank BetRivers for the tremendous commitment they have shown to our club. We look forward to working with them in a myriad of ways beginning with the upcoming 2021 season.”
The deal will make BetRivers the third “Pillar Partner” of Indy Eleven next to Central Indiana Honda Dealers and Community Health Network.
“BetRivers.com is excited to be an official sports betting partner of Indy Eleven,” said Mattias Stetz, the COO of RSI, the company which owns BetRivers. “This partnership combines two organizations that share an unwavering commitment to excellence in providing sports fans with unparalleled experiences.”
BetRivers has multiple legal sports betting locations in the state of Indiana, and will hope this partnership will bring even more business to their enterprises.
Jimmy began his journalistic journey as a stat recorder and PA announcer for his middle school baseball team. Full of experience across print, broadcast, and sports radio, he brings his knowledge and toolkit to the LegalSportsBetting team. You can find him watching sports, making parlays, and listening to music on any day ending in Y.