- Buffalo Wild Wings has made progress in their 2018 goal to enter the sports betting industry.
- Partnering with MGM Resorts, BWW will feature live odds as well as a predictive betting app.
- Players can play from anywhere in the country but winning prizes requires visiting a BWW location.
TALLAHASSEE, Fla. – Buffalo Wild Wings announced on Thursday that the nationwide restaurant will begin offering a free-to-play app in partnership with MGM.
The app, called Picks and Props, is the first of its kind for a gaming company and a sports bar-restaurant. It is available for players located anywhere in the country, but to be eligible for prizes, contestants must check in to a Buffalo Wild Wings between Thursday and Sunday of that NFL week.
Players will be able to win prizes such as an opportunity for Super Bowl tickets, entry into Borgata Atlantic City’s betMGM sports betting competition, and more. Points are awarded by correctly answering prop questions and choosing the week’s best fantasy football players.
“With more than 1,200 sports bars across the country, Buffalo Wild Wings is firmly established as a ‘go-to’ venue for sports viewing in all of its markets,” said Jim Murren, CEO of MGM Resorts. “Adding access to MGM’s world-class properties and the BetMGM mobile app will create unique customer experiences and redefine how fans enjoy sports.”
This multi-year partnership will also see Buffalo Wild Wings brandish sports betting odds provided by MGM in states that have legal sports betting. Additionally, the restaurant will find a home in three or more MGM gambling establishments in the upcoming years – with Las Vegas’s Mandalay Bay as the first to open in 2020.
As MGM is stationed to help Buffalo Wild Wings dip their toe into the sports betting industry, MGM will offer bettors odds and free bets for those who place wagers within a BWW.
“This is a landmark relationship between two preeminent experience brands that put us in a position to innovate the current sports watching experience to bring the best of sports gaming to our guests,” said Lyle Tick, president of Buffalo Wild Wings.
While real-money sports betting will not be included in this app’s launch – which happens to be just in time for the kickoff of the NFL’s 100th season – the possibilities now become available with this partnership. Expect BWW to offer beer, wings, sports, and sports betting sometime sooner than later.
Michael began writing as an NBA content writer and has spent time scouting college basketball for Florida State University under Leonard Hamilton and the University of Alabama under Anthony Grant. A graduate of both schools, he covers topics focused on legal sports betting, betting odds, and casino reviews. Michael likes to golf, play basketball, hike, and kayak when not glued to the TV watching NBA games.