- Caesars Sportsbook rewards each member when they bet and each member can use points towards exclusive White Sox events.
- Caesars Sportsbook has the lowest lifetime revenue generated in Illinois by any regulated sportsbook, both online and land-based.
CHICAGO – Caesars Sportsbooks has officially announced an exclusive sportsbook and casino partnership with the Chicago White Sox in Illinois.
— Caesars Entertainment (@CaesarsEnt) May 5, 2022
What This Means For Illinois Bettors
Caesars Sportsbooks was technically launched in Illinois in 2020, with the previous name of William Hill, before they were bought out.
Caesars had an official launch as the new brand on March 9th 2022, and the expansion process did not take long, offering Illinois residents another opportunity for legal sports betting.
By partnering with the Chicago White Sox, Caesars has the perfect opportunity to promote their new mobile sportsbooks app that recently went live in Illinois.
Repping Caesars from now on, the White Sox will promote the sportsbooks through merchandise and team marketing practices.
“It’s a perfect time for Caesars to align with an iconic franchise like the Chicago White Sox,” said Tom Reeg, CEO of Caesars Entertainment. “Some of the most passionate sports fans in the country call Illinois home. Caesars can provide White Sox fans and sports fans across the state with the very best in sports experiences through our world-class resorts and the recent relaunch of the Caesars Sportsbook app now available for mobile registration.”
Being the only mobile sportsbooks in Illinois that rewards their members after each placed bet, Caesars is integrating this into the White Sox partnership.
Caesars is giving its members the opportunity to use these points towards exclusive invite-only White Sox events. With this incentivization, White Sox fans can promote their favorite team and sportsbook at the same time, while earning points that go towards both.
Other Caesars Sportsbook Partnerships
Agreeing to partnerships with professional sports teams has been a trend for Caesars, with deals in New York, Ohio, and now Illinois. Their partnership with the New York Mets was announced at the beginning of April, after they fell to FanDuel as the most revenue generated sportsbook in New York.
Having some issues within the Illinois market, Caesars has never been near the top of the best sportsbooks in the state. According to state reports of the lifetime generated revenue of each regulated sportsbook, Caesars’ total current handle is $187,932,774. Barstool, the sportsbook with the second on last on the list, generated $389,856,111 more than Caesars.
Ben has been an avid sports fan his whole life and mostly follows football and basketball, both professional and collegiate. He has been covering topics that vary from Super Bowl prop bets to articles about the generated revenue from regulated sports betting. He is currently finishing his Editing, Writing, and Media Degree at Florida State University, with a minor in Business. Diving into the world of sports betting, he is ecstatic to work in an area that has combined his two passions of sports and writing.