- Chicago Bears have named their first sports betting partner.
- PointsBet will gain access to Bears IP’s and have sponsorship opportunities.
- PointsBet recently has launched its retail and online sportsbooks in Illinois.
CHICAGO – The Chicago Bears are now part of the sports betting world as the team has partnered with PointsBet.
PointsBet is the first official sports betting partner for the Chicago Bears. Being the Bears’ first legal sports betting partner, PointsBet has plenty to gain with this partnership.
Details Of A New Partnership
The partnership between the Bears and PointsBet allows the sports betting company to have access to Bears IP. That means PointsBet can use their mascot, logos, and more in their promotions.
This will make fans of PointsBet more aware of the Chicago Bears and make marketing for PointsBet more presentable.
On top of the use of logos, PointsBet will be allowed to have sponsorship opportunities with the Chicago Bears. This means that if the Bears are running a fan event, there could be advertisements for PointsBet seen at the event.
“As we break into the sports betting category for the first time, we couldn’t be more excited to welcome PointsBet to the Bears family as a proud partner,” said Ted Phillips, CEO and president of the Chicago Bears.
Now is the perfect time for PointsBet to partner with the Bears. PointsBet recently launched their sportsbook in Illinois, which included both retail and online sportsbooks.
Given that remote registration is still available in Illinois, having Bears branding on their sportsbooks will be a big benefit for the sportsbook. The Bears branding will draw in more Bears and sports betting fans to sign up for a PointsBet account.
With the Bears now in the sports betting world, more teams that are holding on the NFL might join in the sports betting action. If that happens, sports betting could become more mainstream and more states could legalize sports betting.
Daniel is a writer that enjoys writing to inform readers. When Daniel was writing for The Borgen Project, he liked informing the world about victories in global poverty issues. Daniel is also an avid horse racing fan who has been going to the track with his father for over a decade betting the ponies. When he is not writing about sports betting or at the track, Daniel loves playing video games and watching sports in his spare time.