- DraftKings and the UFC have signed an exclusive partnership.
- The deal will make DraftKings the first official sportsbook and daily fantasy sports (DFS) provider of the UFC.
- This is a multi-year agreement.
LAS VEGAS – The UFC has named DraftKings as their official exclusive sportsbook after signing its first-ever sports betting deal of the sort with the popular sportsbook operator.
The deal will see UFC matches promoted directly on the DraftKings app, with weekly free-to-play UFC games and exclusive UFC prop bets available only through DraftKings.
The deal will also see in broadcast odds integration during UFC matches that will show DraftKings odds. Daily fantasy sports (DFS) will also see UFC branding on the DraftKings app using exclusive UFC marks and logos.
UFC and DraftKings
When players bet on the UFC with DraftKings, they will now have access to a slew of betting lines only available via the popular sportsbook.
Not only the unique prop bets designed by DraftKings and the UFC but the previously mentioned free-to-play UFC games will see players sign on to win from a pool of $10,000 in cash and other prizes. Fans will not need to spend any real money to participate in this free-to-play UFC pool.
The UFC is hoping that events like this will increase fan engagement during fights, as well as promote to a new audience.
“This is a massive deal that will benefit UFC, DraftKings, and most of all the fans,” said Dana White, President of the UFC. “DraftKings is the best at what they do in the betting and daily fantasy space, and unlike other sports, UFC has no off season. The action will be non-stop for fans of UFC and DraftKings. This is the most important deal we’ve ever done to increase engagement with our fans and reach new ones, and I’m looking forward to all the exciting things we’re going to do with DraftKings over the next few years.”
Since the UFC have several events throughout the year, the action will be available constantly. With DraftKings promoting each match throughout their site from both the sportsbooks and the DFS side, fan engagement is assumed to grow moving forward.
“Combat sports, and UFC in particular, have scaled significantly across both our sportsbook and daily fantasy verticals, evolving from a niche offering to a high-demand category that we believe will only grow further as we innovate,” said Jason Robins, DraftKings co-founder, CEO, and executive chairman. “While DraftKings and UFC have previously collaborated on specific events, we are proud to become official partners and explore even more impactful integrations that prioritize the fan experience.”
A deal like this further cements DraftKings as a major staple in the legal sports betting world. The promotions as well as the free-to-play $10,000 UFC pool are already available for DraftKings users.
Coming from a background in narrative-based writing, Giovanni strives to write stories that will keep the reader engaged. Although he does pride himself in being accurate, how the story is told is also very important to him. When he’s not keeping readers up to date on sports betting laws and legislation, you can find him writing and recording music, playing videogames, or engaged in heated sports debates with his friends.