- DraftKings has partnered with SLING TV to launch a new exclusive sports betting channel.
- The channel will cover real-time game scores and betting odds.
- DraftKings Basketball will be the first to launch, with DraftKings Baseball and DraftKings Hockey channels coming down the line.
ENGLEWOOD, Colo. – Sports betting fans now have an all-new sports betting information channel with DraftKings partnering with SLING TV.
The popular sportsbook operator is launching DraftKings Basketball, a channel that covers live game odds, scores, matchups, and player profiles to help sports betting fans better their wagers.
Following DraftKings Basketball, DraftKings Baseball and DraftKings Hockey will launch further down the line, giving legal sports betting even more options.
DraftKings Meets SLING TV
To bring real-time game scores & betting odds to their customers, @Sling TV has launched a new sports betting info channel in collaboration w/ @DraftKings, in addition to a @DraftKings basketball channel w/ respective baseball & hockey channels to follow. https://t.co/raiWngfyNV pic.twitter.com/wQjZjTflIf
— DraftKings News (@DraftKingsNews) April 22, 2021
The first channel, DraftKings Basketball has already launched, providing breakdowns for NBA betting fans for the remainder of the season. Fans will see breakdowns for both pregame and during the game.
“This new channel is just the beginning of how we plan to bring the DraftKings sports betting experience to SLING TV customers,” said Michael Schwimmer, President, SLING TV. “We will continue expanding and enhancing our offerings to be the ultimate entertainment experience for sports fans.”
NBA games will be covered using DraftKings odds and betting lines to discuss matchups. The exclusive partnership allows for both SLING TV subscribers and users of SLING Free to have access to the channels.
DraftKings’ goal is to further ingratiate sports betting and media. As sports betting nationwide becomes more popular, channels like DraftKings Basketball will be more attractive to the masses.
“DraftKings continually looks at new ways to reach customers through innovative collaborations with recognizable brands such as SLING TV,” said Paul Liberman, President of Product and Technology and co-founder at DraftKings. “We are thrilled to expand this relationship, which will offer SLING TV customers an entirely new viewership experience through this first-of-its-kind streaming service.”
This isn’t DraftKings’ first foray into the live TV world. The popular sportsbook recently partnered with DISH TV, bringing its odds and betting lines to patrons and allowing them to directly wager on games through DISH TV Hopper.
DraftKings is working to stay ahead of the curve by integrating legal sports betting with sports media. Fans can start streaming DraftKings Basketball right away.
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