- DraftKings will now be in the business of sports betting media broadcasts and content through their purchase of VSiN.
- Each business will be its own separate entity, however, the DraftKings brand will be integrated into VSiN as well as VSiN information being seen through DraftKings Sportsbooks nationwide.
BOSTON – DraftKings continues to make their mark as the biggest name in sports betting in the country as they expand into the world of sports wagering content and broadcasting through their acquisition of VSiN, the sportsbook announced on Tuesday.
VSiN (Vegas Sports Information Network, Inc.) has been in business for four years, getting its start in 2017 to become one of the top services for sports gaming’s current news, stats, and analysis.
What This Deal Will Bring To DraftKings
DraftKings envisions enabling the services of VSiN to their platforms that have opened in 14 states in the U.S. This would include opening up more content to gain a bigger audience through both their land-based and mobile sportsbooks.
Regulated sports betting in the nation continues to grow among states and DraftKings wants to be able to offer a platform so robust that newly regulated states will see it as a no-brainer to license them for their industries when they come to pass.
“VSiN creates authentic and credible content that resonates with sports bettors at every level, whether they’re experienced or new to sports betting,” said Jason Robins, DraftKings’ co-founder, CEO, and Chairman of the Board. “In addition to its brand equity among sports bettors and engaging talent roster, VSiN also has an established infrastructure that DraftKings can immediately help expand, in the hopes of adding value to consumers who are looking to become more knowledgeable about sports betting.”
DraftKings has some lofty goals with this new acquisition. VSiN offers around the clock live streaming information for sports wagers, data, and general information pertinent to sports bettors. Their media access includes Comcast Xfinity, Sling TV, fuboTV, Rogers’ Sportsnet, MSG Networks, NESN, AT&T Pittsburgh, Marquee Sports Network, and TuneIn. Their podcasts and betcasts have had a number of famous athletes join the conversation, including Michael Lombardi, a famed sportscaster.
The sportsbook would like to integrate all that VSiN has to offer into its own business with regulated sports wagering states. VSiN also hopes to gain a larger audience now that they are affiliated with the DraftKings brand. Both companies, while now owned by DraftKings, foresee a very profitable future as more people become fans of one or both platforms.
“We created VSiN as a destination for sports bettors to find the most credible content to help inform their wagering decisions,” said Brian Musburger, CEO of VSiN. “Harnessing the power and network of the DraftKings brand will allow us to reach an even wider audience with our unique content.”
No employees will be losing their jobs at VSiN with this acquisition as they will now be employed by DraftKings. Fans of each business can expect to see the integration of the two occurring slowly but surely in the days to come.
News tags: AT&T Pittsburgh | Brian Musburger | Comcast Xfinity | DraftKings | FuboTV | Jason Robins | Marquee Sports Network | Michael Lombardi | MSG Networks | NESN | Rogers’ Sportsnet | Sling TV | TuneIn | VSiN
Christina has been writing for as long as she can remember and does dedicated research on the newly regulated sports betting market. She comes from a family of sports lovers that engage in friendly bets from time to time. During the winter months, you can find Christina baking cookies and beating the entire staff at Mario Kart…the N64 version of course.