Athletes Unlimited - DraftKings

  • DraftKings and Athletes Unlimited partner to bring a new free to play softball pool to patrons.
  • The deal comes just ahead of the Athletes Unlimited softball season debut.
  • Participants can win up to $100 during the event.

BOSTON – Softball fans will now have an all-new way to get in on the action with a new deal between popular US sportsbook DraftKings and softball league runner Athletes Unlimited.

The two entities have come together to push forth an all-new free-to-play softball pool where participants can compete for free in hopes to win from the pool of $1,000.

The grand prize winners will win $100 making this event very viable since the entry fee is free. This event bring s the world of daily fantasy sports (DFS) and softball together in new ways.

Softball Free-To-Play Challenge

DraftKings DFS division will be hosting the event. Participants will be playing DFS against one another using Athletes Unlimited as the league.

The softball players’ stats and matchups will be directly provided by Athletes Unlimited, leading to the most accurate and legitimate way to play.

“Central to our strategy is giving fans as many ways to engage around our leagues,” said Jon Patricof CEO and co-founder of Athletes Unlimited. “And for DraftKings, the appeal of the deal was their ability to reach new customers that have been following Athletes Unlimited but might not be on the DraftKings platform yet.”

Athletes Unlimited is hoping that the partnership with the likes of DraftKings will help push the softball league into the sports betting arena.

The idea is that if the company manages to increase fan engagement with the DFS event, then the overall brand recognition will increase.

“We’re extremely proud to work with an industry leader like DraftKings to bolster our virtual fan experience,” said Patricof. “We look forward to building our relationship with DraftKings as we continue to engage with our passionate and knowledgeable fans.”

If the event is a success, Athletes Unlimited may extend its partnership with DraftKings to its volleyball league set to debut in 2021.

For now, legal sports betting fans can partake in the free event at DraftKings sportsbooks.

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