- 2020 US Open Champion and golf sensation Bryson DeChambeau has signed an exclusive sponsorship deal with sports betting giant DraftKings.
- DeChambeau will be the face of DraftKings’ golf betting platform and will wear the sponsor on his trademark hat at the upcoming Masters Tournament.
- DraftKings become the first digital sports entertainment and gaming company to sign a sponsorship deal with an active PGA golfer.
BOSTON, Mass. – Bryson DeChambeau has once again made history in 2020. Sports betting titan DraftKings has signed golf’s newest superstar as their newest sponsor.
In a press release posted online Monday, DraftKings made the announcement that DeChambeau would become the new face of DraftKings golf.
The company said that DeChambeau would represent DraftKings via integrated branding, content, marketing, and VIP centric collaborations.
This means that DeChambeau will be seen in DraftKings advertising, as well as represent the company on his attire among his other sponsors like Puma Apparel and Cobra Golf Clubs.
The deal makes history, as DeChambeau becomes the first active professional golfer to represent a digital sports entertainment and gaming company. This could be a sign of legal sports betting becoming more and more integrated into the game of golf going forward.
“Professional golf has been a key growth sport in both daily fantasy and sports betting, and our collaboration with Bryson DeChambeau is a notable new layer of mainstream brand exposure and fan experience,” said Jason Robins, the co-founder and current CEO of DraftKings. “As one of golf’s most promising athletes and the current U.S. Open champion, DraftKings is strategically aligning with winning athletes like Bryson who embody and embolden the competitive fire of our customers.”
This blockbuster deal comes with less than two weeks until the 2020 Masters Tournament, where DeChambeau will debut his new sponsor.
All eyes were already on Bryson heading into the Masters, as the 2020 US Open champion has already experienced an incredible year.
Most golf bettors are already familiar with both DraftKings and DeChambeau, who is the current favorite to win The Masters at +800 betting odds.
As DraftKings builds its golf betting platform, it is likely that the brand will feature new daily fantasy features and tournaments going forward, with DeChambeau as the focus.
Jimmy began his journalistic journey as a stat recorder and PA announcer for his middle school baseball team. Full of experience across print, broadcast, and sports radio, he brings his knowledge and toolkit to the LegalSportsBetting team. You can find him watching sports, making parlays, and listening to music on any day ending in Y.