- ESPN has partnered with DraftKings and Caesars Entertainment to continue its growth in the US sports betting market.
- These multi-year and co-exclusive agreements will add links to DraftKings products and services along with links to the William Hill sports betting apps.
- DraftKings will be producing promotional segments for ESPN shows and William Hill sportsbook will sponsor ESPN Fantasy products.
LAS VEGAS – Two ESPN sports betting agreements have been announced as DraftKings and Caesars Entertainment partnered with the sports media giant on Monday.
These multi-year agreements make DraftKings a co-exclusive daily fantasy sports and sportsbook link-out provider, while Caesar Entertainment signed a co-exclusive deal to feature William Hills Sportsbook odds on ESPN platforms.
Under the deal, there will now be links integrated across ESPN digital platforms to connect DraftKings products and services to fans everywhere.
“ESPN helped revolutionize the 24/7 sports news cycle and continues to be the go-to source for many fans today on the latest and largest sports stories,” said Jason Robins, Co-Founder, Chairman and Chief Executive Officer, DraftKings. “We look forward to this collaboration to exclusively showcase DraftKings’ daily fantasy content and offerings while also advancing further visibility and mainstream adoption of our regulated sports betting products.”
DraftKings will also be the driving force behind all existing and future ESPN shows, starting with those focused on daily fantasy, different promotional segments dedicated to its products.
Caesar/ William Hill Sportsbook Agreement
For the states that have legal sports betting, William Hill Sportsbook odds and betting markets will now connect directly to William Hill sports betting apps which will be available through ESPN platforms.
The official Caesar Sportsbook by William Hill, pending approvals, is soon to be available in New Jersey, Pennsylvania, Indiana, and Nevada.
This agreement with ESPN comes not long after William Hill became the exclusive sports betting operator for Caesars Entertainment, and the Caesars Sportsbook by William Hill is now also the sponsor of ESPN’s Fantasy products
“ESPN is one of the pre-eminent brands in sports. Tens of millions of fans will now have a direct link to our sports betting apps and odds,” said Ulrik Bengtsson, Group Chief Executive Officer of William Hill. “Giving ESPN users this access will accelerate our leadership as we continue to expand in the US.”
Links to DraftKings products and William Hill’s sports betting apps will be on ESPN’s mobile and desktop-version website and the ESPN Fantasy app as a way to combine daily fantasy with sportsbook media.
Adia has a background in sports writing and strives to provide content that gives the readers accurate information. As a storyteller, she also works hard to create stories that are engaging to the audience. Whenever she’s not writing on sports betting news, she is getting her heart broken by every sports team in Georgia.