• Sports apparel company Fanatics trademarks BetFanatics as they aim to launch their own sports betting mobile app.
  • Fanatics would join the likes of Sports Illustrated and FuboTV as sporting companies that transitioned into sports betting.

JACKSONVILLE, Fla. – It seems a new regulated sportsbook is on the horizon as Fanatics, a popular sports apparel company, is looking to launch its own sportsbook.

Fanatics recently trademarked ‘BetFanatics’ which will serve as the name and brand for the sportsbook. The trademark describes the product as a “Downloadable mobile application for betting and gaming; Downloadable mobile application for use in fantasy sports leagues.”

Long Time Coming

Fanatics has been aiming to enter the legal sports betting arena for some time. In 2021, the company raised $325 million in funding at an $18 billion valuation. This came from investors including SoftBank Group Corp. and rapper Jay-Z.

The company in total has raised over $1.5 billion with the goal to expand the brand from just merchandise and apparel with the goal set on the betting, fantasy, and iGaming market.

Fanatics’ total valuation has gone up to $27 billion with the push for sports betting and the raising of funds.

Sports Betting Push

Fanatics will be joining the likes of Sports Illustrated and FuboTV who have both added sports betting operations to their brand.

Sports Illustrated launched SI Sportsbook which is currently live in Colorado and Virginia. SI Sportsbook is a full-service betting operator that is looking to expand into more states in the near future.

FuboTV’s Fubo Sportsbook is live in Arizona and Iowa and hosts an interesting twist. Fans can watch sports live on FuboTV and then wager on the very game from their TV right then and there.

Fubo Sportsbook is working to further integrate the sports betting experience with seamless betting and watching experiences.

Fox Sports has also launched its own sportsbook in FOX Bet, and ESPN is rumored to be working on its own ESPN sportsbook.

Sports media and sports betting have already begun to merge into a single entity and Fanatics is taking it one step further as a sports apparel brand.

With the popularity of the betting market, the integration into the overall sports world is becoming more apparent.

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