- FanDuel Group enters a new collaboration agreement with MotorCity Casino.
- This allowed FanDuel SPortsbook to be official gaming partners of the Detroit Red Wings and Detroit Tigers.
- The sportsbook now gains exclusive access to team data and marks.
DETROIT – FanDuel Sportsbook and MotorCity Casino have come together for a new collaboration effort.
With this new collaboration, FanDuel Sportsbook becomes the official legal sports betting partner of both the Detroit Red Wings and the Detroit Tigers. FanDuel will gain access to official team marks and stats, as well as promotional efforts from both the sportsbook and the two teams.
FanDuel Expands In Motorcity
The MotorCity Casino partnership gives FanDuel a bigger footprint in the Michigan sports betting market.
FanDuel’s partnership with the two prominent Detroit teams will be immediately apparent to local fans. MLB and NHL games for both teams will be marketed heavily on the sports betting app.
Since both the Tigers and the Red Wings are already marketing partners with MotorCity Casino, the collaboration with FanDuel allowed for seamless integration with the sports teams and sportsbook.
With the FanDuel Sportsbook & Casino app recently launching in Michigan, this added partnership should be a major draw for local fans.
“After a very successful launch in Michigan, we are excited to continue our momentum by partnering in this way with two of the most iconic sports organizations in the country,” said Mike Raffensperger, CMO of FanDuel Group. “To celebrate, we are offering a $25 registration bonus for all eligible Red Wings and Tigers fans that use the code DETROIT after registering for a FanDuel Sportsbook account.”
Local Detroit players will notice the FanDuel sportsbook logos promoted during Tigers and Red Wings games, while also seeing the teams’ logos and games highlighted on the sports betting app. In addition, players will get a $25 bonus in celebration of the new partnership.
The Detroit Tigers further expands FanDuel’s presence in the MLB as the sportsbook already has a strategic partnership with the league. The sportsbook launches in markets with mobile betting that has MLB teams thanks to the partnership. FanDuel is one of 15 MLB Authorized Gaming Operators.
The collaborative partnership between the MotorCity Casino and FanDuel Group is already starting to show signs of a successful allegiance.
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News tags: Detroit | Detroit Red Wings | Detroit Tigers | FanDuel | FanDuel Group | Michigan | Mike Raffensperger | MotorCity Casino
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