FanDuel, DraftKings Tighten Ties with Amazon Prime, NBC

NBC and DraftKings Partnership

Both FanDuel and DraftKings announced partnerships this week, blending sports viewing with sports betting. NEW YORK – Amazon announced its Prime Video platform is expanding its relationship with Flutter-owned FanDuel on Tuesday. It will deliver betting integrations during NBA broadcasts. Starting this season, basketball fans … Read more

FanDuel Funds SEPTA Train Service for Eagles Home Opener

FanDuel Funds SEPTA Train Service for Eagles Home Opener

FanDuel paid $80,000 to restore SEPTA’s Sports Express train service for the Eagles’ home opener, covering extra pre-game trips and free post-game rides amid the agency’s $213 million budget deficit. The sponsorship highlights how underfunded U.S. transit agencies are turning to private companies for support. … Read more

Buffalo Sabres List FanDuel As Official Betting Partner

Buffalo Sabres - FanDuel

The Buffalo Sabres ad FanDuel have come together on a multi-year partnership. FanDuel will offer a Sabres focused betting promotion to honor the partnership. BUFFALO, N.Y. – The Buffalo Sabres and FanDuel Sportsbook have recently come together on a multi-year partnership in which FanDuel will … Read more

FanDuel Partners With Kevin Durant, Rich Kleiman On Content Deal

Kevin Durant - FanDuel

Kevin Durant and agent, Rich Kleiman partnered with FanDuel for content creation. Together they will create content such as video, audio, social media, and more. LAS VEGAS – FanDuel has expanded even more and added another star athlete to their list of partnerships with Kevin … Read more

FanDuel, Phoenix Suns Partner For Arizona Sports Betting Access

FanDuel Partners with the Phoenix Suns

FanDuel and the Phoenix Suns have come together making FanDuel the official sportsbook of the NBA Team. The partnership gives FanDuel market access to Arizona. Sports betting in Arizona is has been signed into law by Governor Doug Ducey. PHOENIX – Sports betting fans in … Read more

FanDuel Group Partners With Detroit Tigers/Detroit Red Wings

Detroit Redwings

FanDuel Group enters a new collaboration agreement with MotorCity Casino. This allowed FanDuel SPortsbook to be official gaming partners of the Detroit Red Wings and Detroit Tigers. The sportsbook now gains exclusive access to team data and marks. DETROIT – FanDuel Sportsbook and MotorCity Casino … Read more

FanDuel Forms Partnership With Kenny Smith Of Inside The NBA

Kenny Smith - FanDuel

Kenny Smith will join Charles Barkley in promoting FanDuel Sportsbook during broadcasts of Inside the NBA. FanDuel and Turner sports reached a content deal for NBA betting in July of 2020. Kenny Smith is a former two-time NBA Champion and is currently an analyst for … Read more

LSB Feature: Why Marketers Are Betting Big On Sports Betting

Marketing Sports Betting

The sports betting market will grow to $9.2 billion by 2025 according to a report by J.P. Morgan. DraftKings was estimated to spend $93 million on advertising through the first three quarters of 2020. Major media outlets such as ESPN, FOX Sports, and Bleacher Report … Read more

Bud Light, FanDuel, & The Denver Broncos Team Up For Betting Event

FanDuel - Bud Light - Denver Broncos

The Bud Light Pick & Kick Bonus will be a betting event brought to fans of the Denver Broncos on December 19 by the team, Bud Light, and FanDuel. Colorado has had a booming sports betting market since its launch in May. DENVER – December … Read more

FanDuel, Cousin Sal Join For New Sports Betting Content

Cousin Sal - FanDuel

FanDuel has partnered with Cousin Sal and Mush Media to produce and present new and improved sports betting podcasts and shows. There are three new podcasts that will launch soon that will feature big names in sports and sports betting. This partnership will help Cousin … Read more

FanDuel Becomes Official Sports Betting Operator Of The PGA TOUR

PGA - FanDuel

FanDuel has become an official sports betting operator for PGA TOUR. The deal is a multi-year partnership that gives FanDuel has access is to PGA TPUR marks and the rights to advertise its sportsbook within TOUR media. PGA TOUR fans will also now be able … Read more