- FanDuel and the Phoenix Suns have come together making FanDuel the official sportsbook of the NBA Team.
- The partnership gives FanDuel market access to Arizona.
- Sports betting in Arizona is has been signed into law by Governor Doug Ducey.
PHOENIX – Sports betting fans in Arizona will soon have their own regulated market as Governor Doug Ducey signed a sports betting bill into law. This has sportsbooks making deals to gain market access.
The newest addition to the list is FanDuel, which has become the official sports betting partner of the Phoenix Suns.
FanDuel will promote Suns games and gain marketing rights to team marks and other promotional material. The real win for FanDuel, however, is immediate access to the soon-to-launch Arizona sports betting market.
FanDuel Meets Arizona
FanDuel will now work with the Phoenix Suns, seeing the sportsbooks brand promoted during Suns events and seeing major marketing surrounding Suns team members with FanDuel betting lines and daily fantasy sports events.
The partnership will allow FanDuel to launch its mobile sportsbook in Arizona as soon as the market is given the green light by state regulators. FanDuel is also working to launch a retail sportsbook inside the Phoenix Suns Arena.
“This is a watershed moment for the Suns organization and our fans,” said Jason Rowley, Phoenix Suns President & CEO. “FanDuel is the perfect partner as our missions are fully aligned. Simply put, FanDuel is committed to making sports more exciting while the Suns are focused on delivering exciting sports and entertainment and engaging fans at the highest level possible.”
HB 2772 allows for both retail and online sports betting in Arizona. FanDuel is one of the biggest sportsbooks in the country for both mobile betting brick and mortar venues.
Arizona is prime real estate for FanDuel. Its proximity to California and Utah, which has yet to launch sports betting, will surely see a lot of tourism during sports seasons with betting fans looking to get in on the action.
“As we gear up to bring our best-in-class online and retail offerings to the state of Arizona, this is a momentous time for FanDuel, the Suns, and Suns fans alike,” said Mike Raffensperger, FanDuel Group CMO. “We’re excited to open a luxury sportsbook within Phoenix Suns Arena, as the beginning of a long-term and innovative collaboration that will have a lasting impact on the state.”
This FanDuel partnership is a part of a major expansion in Arizona. Following Governor Ducey signed the sports betting bill Arizona properties are beginning to work with sportsbooks to help bring them to the new market.
DraftKings sportsbook is set to launch a retail sportsbook in Arizona after partnering with the PGA Tour. State-regulated sportsbooks are expected to hit the ground running as soon as they launch in the Grand Canyon State.
Coming from a background in narrative-based writing, Giovanni strives to write stories that will keep the reader engaged. Although he does pride himself in being accurate, how the story is told is also very important to him. When he’s not keeping readers up to date on sports betting laws and legislation, you can find him writing and recording music, playing videogames, or engaged in heated sports debates with his friends.