- Colorado has gained another mobile sportsbook as theScore Bet has become licensed to operate its mobile application in the state.
- No date is available for a launch but it is likely to take place before the start of the NFL season when sports betting is done the most by sports bettors all over the globe.
DENVER – A new Colorado sports betting provider has been added to the ever-growing list of betting apps in the Centennial State as theScore Bet has just become licensed by the Colorado Division of Gaming to launch their mobile application.
After meeting the rules and regulations of the state’s sports betting industry Score Digital Sports Ventures Inc., as they’re known outside of their application’s name, have received authorization allowing them the title as an official online and mobile sportsbook operator for Coloradans statewide.
theScore Bet’s Way Into Colorado
To receive their entry into Colorado’s mobile sports betting scene, theScore Bet had to link up with the popular nationwide gaming company Jacobs Entertainment Inc. (JEI) This deal took place in January in preparation for theScore to become a part of the legal sports betting market in Colorado.
“theScore is a market leader in mobile innovation. Their sports app is already one of the most popular in North America and, with theScore Bet, they are now leading the way in the integration of digital media and sports betting to deliver a revolutionary and holistic experience for fans,” said J.J. Garcia, Vice President of Colorado Operations of JEI when the partnership was made. “Their visionary and unique approach truly sets them apart and we’re thrilled to partner with them.”
In exchange for being eligible to open up their platform in Colorado because of this contract, theScore paid a fee to JEI to get the ball rolling and will need to give them a set percentage of all sports betting revenue with specific yearly minimums needing to be met.
The current contract is for 10 years with a possible two-year extension. If all goes well, the two companies will be able to renew their initial contract every five years.
Officially Licensed To Operate In CO
In January, the company said they expected to receive licensing to do business sometime in 2020. Seven months later, they are cleared to do just that. There is no official launch date for when theScore Bet will roll out to the residents of Colorado.
More than likely it will occur before the start of the NFL season, which is the most lucrative time of year for sportsbooks worldwide. The company is happy to be adding Colorado to its list of states where they offer their platform as their goal is to expand throughout the United States, where all legal markets are present.
“We can’t wait to launch theScore Bet in Colorado later this month and showcase our incredible betting product to the passionate sports fans there,” said John Levy, Founder and CEO of theScore. “This regulatory approval is another significant step toward theScore Bet’s multi-state expansion as we roll out our uniquely integrated media and betting experience across the country.”
Christina has been writing for as long as she can remember and does dedicated research on the newly regulated sports betting market. She comes from a family of sports lovers that engage in friendly bets from time to time. During the winter months, you can find Christina baking cookies and beating the entire staff at Mario Kart…the N64 version of course.