- Five Tribal casinos in Michigan have partnered with GAN to be their provider for sports betting technology.
- The online sports betting industry in Michigan is expected to be a near billion-dollar market within five years.
DETROIT – Michigan legalized sports betting in December 2019 and the sportsbook technology company GAN will be the official provider of their services for five Tribal casinos as well as one major casino in the state.
Legal online sports betting is estimated to make at least $377 million in revenue within the first year of business and expected to grow to an almost billion-dollar industry during the first five years.
GAN will be working with the Sault Tribe of Chippewa Indians to offer their technological platform for their five Kewadin casinos and their sportsbook expansions. An anonymous major casino has also reached out to GAN to be their provider for a sports betting lounge as well.
This business will remain anonymous waiting for all licenses to go through. Until then, GAN has announced it will work with the Tribe for sports betting in Michigan.
“Michigan has long represented an attractive market with both Internet sports and Internet casino gaming now regulated. Our technical expertise and ‘day one’ experience in multiple U.S. Internet gambling markets will enable the Sault Tribe to capture their share of the online opportunity and we thank them for their trust in forming this relationship with GAN and our major U.S. casino operator client whose identity will be confirmed in due course, “ said Jeff Berman, Chief Commercial Officer of GAN.
“We are incredibly excited to bring real money Internet gambling to Michigan, which remains at the core of our mission, strategy and purpose in the United States.”
Tribal casinos had to go through a different route in order to become fully operational sportsbooks, having to be sure their compacts worked with state regulations. Other casinos in Detroit opened their sports betting businesses on March 11 only to be shut down due to the Coronavirus pandemic within a few weeks of opening.
Once the proper approvals and licenses are given out and the shutdown on casinos has been lifted, the Tribe will be ready to start business in Michigan with their chosen provider GAN’s products.
“The Sault Tribe of Chippewa Indians is excited to take this important step with GAN and our mutual partner to bring both retail sports to our consumers at our five casino locations in short course, in addition to Internet gaming casino on day-one when first allowed by the State of Michigan,” said Allen Kerridge, CEO of Kewadin Gaming Authority.
“We chose GAN and our mutual partner based on their market-leading technology and combined substantial experience serving gaming clients both online and offline.”
Christina has been writing for as long as she can remember and does dedicated research on the newly regulated sports betting market. She comes from a family of sports lovers that engage in friendly bets from time to time. During the winter months, you can find Christina baking cookies and beating the entire staff at Mario Kart…the N64 version of course.