- GeoComply has the technology to not only verify a customer’s location but for their activity within multiple accounts.
- They have been recording a number of bettors placing sports bets at highway rest stops in states where mobile sports wagering has been legalized.
- Geofencing technology ensures that no illegal betting is happening in places it shouldn’t be.
NEW YORK – With different states beginning to embrace legalized mobile wagering on sports, companies like GeoComply are reporting sports betting locations from rest stops. GeoComply is a technological geolocation compliance company based out of Las Vegas. They have become one of the top providers of geofencing services for sports betting mobile applications.
Geofencing is needed to ensure that bettors are gambling within the boundaries of where it is legal to do so. Currently, GeoComply is the chosen company for such services by eight different states. These states include Indiana, Iowa, Nevada, New Jersey, Oregon, Pennsylvania, Rhode Island, and West Virginia.
New data shows that gamblers wanting to engage in mobile sports betting are driving to the nearest state, just beyond the border, and placing their wagers. This is what has made highway rest stops a popular location being recorded by the company for mobile wagers. New Yorkers are crossing the bridge into New Jersey, making a stop at a rest stop and getting their wagers in before going back home. Almost 30% of FanDuel’s internet bets in the New Jersey area are coming from New York residents.
New Yorkers are not the only ones to take part in New Jersey mobile sports betting. GeoComply has received numbers that residents of Pennsylvania are doing the same thing, making rest stops the new hot spot to gamble. While Pennsylvania has legalized mobile wagering on sporting events, their taxes are much higher if you bet within the state rather than just taking a drive to New Jersey.
Indiana is also profiting off of the mobile wagers from residents in another state, those living in Illinois. The state has not yet rolled out its mobile betting feature, making bettors drive to Indiana to bet on games. Traffic between Chicago and the Indiana state border has increased tremendously since Indiana mobile wagers opened up in October.
Potential Problems With Illinois And Oregon
GeoComply is facing two kinds of problems when it comes to implementing a system for both Oregon and Illinois. Due to Oregon state law, no legal sports betting can be done on tribal ground. For the most part, this doesn’t pose a problem as many of the tribes reside in rural areas. However, some tribal land is dispersed within locations that are densely populated by others. It will take some time to restrict the hundreds of tribal spots that are prohibited through the app even though mobile betting has been made publicly available since October.
Illinois, on the other hand, has yet to launch its mobile wagering app which is why residents are driving to Indiana to use such platforms. Illinois has a more difficult task due to highly detailed regulations written within its laws. There is no word yet as to when the state will roll out its mobile app.
GeoComply has the ability to detect fraudulent or suspicious activity by any one user. They are more than just company tracking locations. While they wouldn’t be able to stop that person from betting with sportsbooks, they do have the ability to alert all sports betting sites that a bettor is a member of with the information they find. As the needs of each state continue to change, the company will change with it to meet those needs. For now, highway rest stops are the new casinos for sports bettors.
Christina has been writing for as long as she can remember and does dedicated research on the newly regulated sports betting market. She comes from a family of sports lovers that engage in friendly bets from time to time. During the winter months, you can find Christina baking cookies and beating the entire staff at Mario Kart…the N64 version of course.