IMG Arena and NASCAR enter a new partnership

  • NASCAR now has a virtual betting game offered by IMG Arena affiliated sportsbooks.
  • IMG Arena created the game with the help of Leap Gaming and it is now available for sports bettors to participate in.

DAYTONA BEACH, Fla.NASCAR announced on Wednesday that they have locked themselves into a partnership with IMG Arena in an effort to expand their global presence in the world of sports betting.

IMG Arena is a company that offers numerous outlets for sports bettors with virtual style gambling and content for over 460 sportsbooks across the world. With the Coronavirus pandemic creating a lack of actual sports, sports betting platforms have turned to the world of virtual sports for gamblers to wager on.

Global Virtual NASCAR Events

NASCAR is one of the first major sports to come back after the outbreak of COVID-19 stopped most sporting events worldwide.

They made their debut on May 17 for the NASCAR Cup Series at Darlington Raceway. The deal with IMG allows the company all of the rights to NASCAR tracks and general racing information to produce the realistic style virtual game based on the sport that bettors can wager on.

It includes all of the most well-known courses for fans to enjoy.

The game has been created with the help of Leap Gaming.

Details of the partnership include not only the creation of the virtual game which will be provided to all the sportsbooks affiliated with IMG on a global scale but the ability for the company to provide these platforms with a live-stream of all NASCAR Cup races for sports betting.

NASCAR will be able to broaden their fan base as well as their wagering activity on an international level.

“IMG ARENA is the leading partner for global sports and entertainment media. We are excited to work together to provide a global audience the ability to engage with our sport virtually and in real-time,” said Scott Warfield, Managing Director of Gaming, NASCAR. “The international sports gaming landscape is mature and vibrant, and this partnership allows us to offer compelling products that further enhance our international footprint.”

NASCAR’s fan base has been tapering off in recent years which is one reason why they are jumping so heavily on the legal sports betting wagon with multiple endorsements regarding sports betting operators.

Through these endorsements, just like this latest partnership with IMG, they want to create a larger following by allowing for fan engagement like that of gambling on the races.

IMG is equally as pleased with the partnership because it adds to its list of sports they offer virtually to their clientele. Along with NASCAR, IMG also has deals with sports such as tennis, soccer, cycling, horse races, and greyhound races.

The motorsport category should be one of their biggest ventures with a name like NASCAR headlining it.

“Adding NASCAR to our client roster is a proud achievement. The brand is renowned in sport and entertainment with the high-octane race series providing must-watch, appointment-viewing content for more than 70 years,” said Freddie Longe, Executive Vice President and Managing Director at IMG ARENA. “The partnership significantly bolsters our streaming and official virtual sports offering with a product that we expect to be popular in a number of different markets.”

Let The Games Begin

All NASCAR Cup Series Races are available for live-stream betting with IMG sportsbooks everywhere.

The virtual game is also available for bettors to gamble on.

This multi-year partnership has set the sports betting world in gear to be beneficial to all loyal NASCAR fans worldwide and those that will become fans because of it.

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