Dallas Cowboys owner Jerry Jones

  • Jerry Jones thinks that Texas should be home to a regulated sports betting market.
  • The Dallas Cowboys owner has said that people place bets on the NFL and other sporting events every day in Texas.
  • Dallas became the first NFL team to partner with a casino in 2018, as Jones has always been on board with sports gaming.

DALLAS – The owner of the Dallas Cowboys Jerry Jones is speaking up about the possibilities of Texans seeing a regulated sports betting industry in their state in the future. Jones is an advocate for sports wagering and has made headlines in the past because of it. His theory is that numerous people in Texas bet on sporting events every day, with or without a market, so why should one not become regulated in the future?

“I certainly know that gambling as it pertains to our games is here. Frankly, it’s been here,” said Jones on Monday to Sportsradio 96.7 FM/1310 The Ticket [KTCK-AM]. “Yes, I do see gambling being a common thing. The handwriting is on the wall. Gambling has been here a long time.”

Texas Sports Betting Thoughts

Texas sports gaming is just as popular as sports themselves, which any Texan can tell you is right up there with barbeque. Twelve years ago, every NFL owner voted in favor of partnerships with state lotteries to brand tickets with names and logos of their franchises. The Dallas Cowboys were partnered with the Texas Lottery by the end of 2009.

House Bill 2070 was a sports gaming measure opened in the 2021 Texas Legislature that would die out in the House. And HJR 97 was a constitutional amendment bill that would put sports betting on the November 2021 ballots for Texans to vote on regulated sportsbooks, as any gambling expansions in Texas typically require a constitutional amendment.

Both bills died out in 2021 but the discussions themselves took place which was big news for Texans. Land-based and mobile sportsbooks were part of these pieces of legislation. Dallas stood behind these legislative measures. Everyone from the Dallas Cowboys organization believes sportsbooks should be a part of Texas.

“Unregulated and illegal sports gambling is already taking place in the State of Texas,” said Charlotte Jones, the Dallas Cowboys Executive Vice President, and Chief Brand Officer. “Legalized sports betting would regulate the industry and generate hundreds of millions of dollars of new revenue for the state which will help fund critical programs without raising taxes.”

Jerry Jones Is On The Regulated Sports Wagering Train

Regulated sports betting will be a part of the Texas culture sooner or later and Jones has been adamantly clear that wagering on the games already is. NFL betting is the most profitable time for any sports gaming operator. Jones owns the Dallas Cowboys and is all for sportsbooks coming to Texas as soon as possible.

In 2015 he purchased stakes in DraftKings and in 2018, Dallas was the first in the NFL to partner with a casino, the WinStar World Casino and Resort. The casino is allowed to use the Cowboys’ logo and branding within their establishment and for promotional purposes. Jones continues to make lawmakers well aware of his stance on sports betting in Texas with each session that passes.

He has even said that the way that football commentators like Tony Romo speak during games is geared toward sports bettors and how they can place wagers with live in-game betting. Therefore, a Texas sports wagering market should come to fruition one day, as long as the language for it is right. It could end up being the state’s next big revenue stream.

“We’ve got to make sure that the terminology is the kind of terminology that is common, but I can see our game enhanced tremendously by that aspect of it,” said Jones on regulating sports gaming in Texas

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