• DraftKings Pink ‘Em DFS contest ran for all four weeks in October and generated 624,000 player entries.
  • Proceeds from the contest will be donated to Arizona Cardinals wide receiver, Larry Fitzgerald’s First Down Fund.
  • DraftKings has now made over $1 million in charitable contributions.

BOSTON – Those who entered into DraftKings Pink ‘Em contest will be pleased to know that they helped generate over $100,000 dollars in breast cancer awareness research.

Proceeds from each week’s tournament will be donated to the First Down Fund, a charity organization put together by Arizona Cardinals wide receiver, Larry Fitzgerald.

“We were thrilled when DraftKings approached the First Down Fund to be part of it’s Pink ‘Em campaign, and grateful for all the fans who entered the DFS charity contests to make this possible,” said Fitzgerald. “We will put the funds to good use in the efforts to prevent breast cancer and support people affected by breast cancer.”

DraftKings announced on Thursday that over the four weeks of October, the 624,000 entries were made to the Pink ‘Em contest.

“With over half a million entries into our Pink ‘Em contests this month, it is evident out players not only understand the importance of giving back through social responsibility efforts, but also crave the ability to do so on our platform,” said Chief Revenue Officer and Co-Founder of DraftKings, Matt Kalish.

The Pink ‘Em contest isn’t the only philanthropic action that DraftKings has taken in the past.

In 2018, the company launched its Tech for Heroes program which provides help to veterans and military spouses. The program gives these families the necessary tools, skills, and guidance to begin a career in tech.

Since Tech for Heroes launched, DraftKings has donated over a million dollars towards its cause.

“We will continue to seek opportunities where our products can make a true impact in our communities,” said Kalish.

Having their charitable contests in states with daily fantasy sports gives the company a much larger audience than having sports betting specific charity promotions. There are over 40 states where DraftKings can serve DFS players, as opposed to only less than ten states that their sportsbook operates in.

As more states adopt legislation that legalizes sports betting, DraftKings will most likely have more jurisdictions that it can operate in. Having that larger audience will allow the company to offer charity initiatives targeted to sports bettors and generate sizable donations for various causes.

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