- Maverick Sports mobile betting app is set to launch in Colorado.
- The launch is part of a joint venture between International Game Technology PLC (IGT) and Maverick Gaming.
- The sportsbook will be powered by IGT’s PlaySports platform.
LONDON, UK – The Colorado sports betting market is going to gain a new mobile betting app as Maverick Gaming tasks International Game Technology PLC (IGT) to power its Maverick Sports mobile sportsbook.
The app will use IGT’s PlaySports platform to supply Colorado sports bettors with the best in class betting experience available.
Maverick Gaming holds three Colorado-based casinos. All three will be supplying mobile sports betting thanks to this new partnership.
Maverick Goes Mobile
Those betting on sports in Colorado will soon be able to wager at the Maverick Sportsbook in house and on the road thanks to this new partnership. The full sports betting experience will be available through the app.
IGT’s PlaySports will also be providing the Maverick Gaming retail locals, the Grand Z Casino, Johnny Z’s Casino, and Z Casino, with self-service betting kiosks.
“IGT’s comprehensive PlaySports technology will enable Play Maverick Sports to engage new players and enhance our portfolio with exceptional sports betting experiences at our casinos and throughout the state of Colorado,” said Justin Beltram, Maverick Gaming Chief Operating Officer. “The turnkey nature of IGT’s PlaySports solution and its proven ability to deliver positive player experiences across channels were key drivers of our decision to choose IGT as our sports betting growth partner. Maverick Gaming cannot wait to extend the excitement of sports betting to our players and sports fans throughout Colorado.”
The same betting lines, wager types, and betting odds found through the mobile app will also be available at the casino and vice versa. Sports bettors can also download and access the mobile sportsbook from anywhere, as remote registration is allowed in the Centennial State.
Both Maverick Gaming and IGT have expressed their excitement for the partnership. The Colorado legal sports betting market has proven to be a success, making it an attractive market for sportsbooks.
“By leveraging the IGT PlaySports turnkey solution, Maverick Gaming is positioned to benefit from the entire PlaySports value chain and operate a top-quality, cross-channel sports betting program,” said Enrico Drago, IGT PlayDigital Senior Vice President. “IGT will apply the experience and expertise that we have gained through our leading B2B sports betting operations in 15 U.S. states to help fuel the success of Maverick Gaming’s Colorado sports betting enterprise.”
No official launch date has been set as of yet, but sports bettors can soon expect more information on this mega partnership.
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Coming from a background in narrative-based writing, Giovanni strives to write stories that will keep the reader engaged. Although he does pride himself in being accurate, how the story is told is also very important to him. When he’s not keeping readers up to date on sports betting laws and legislation, you can find him writing and recording music, playing videogames, or engaged in heated sports debates with his friends.