- AEG and MKF have announced a strategic marketing partnership making MKF the fantasy sports partner for LA Kings, LA Galaxy, and an official partner for the Ontario Reign.
- MKF will have its brand and marking rights increased at team venues and online.
- This deal adds to the three professional sports teams in Southern California (Padres, Chargers, and Wildcats) that MKF has a partnership with.
LOS ANGELES – A new strategic marketing partnership between the fantasy sports gaming platform Monkey Knife Fight (MKF) and the sports and live entertainment firm AEG was announced on Thursday.
North America’s fastest-growing fantasy sports gaming platform will now be the exclusive fantasy sports partner of the NHL’s LA Kings and the MLS’s LA Galaxy. MFK has also been named the official partner for the Ontario Reign of the AHL.
The multi-year agreement will increase MKF’s brand presence in both team facilities and online media platforms.
“We’re excited about bringing Monkey Knife Fight into our family of sports partners here at AEG,” said Josh Veilleux, LA Kings senior vice president of corporate partnerships. “Our global portfolio of assets includes some of the most iconic sports teams, facilities, and live event offerings, which makes us uniquely positioned to bring our partners the very best. This partnership is an example of that and we look forward to working closely with MKF to further strengthen its brand amongst our sports and entertainment fans in Southern California.”
The LA Kings will have a MKF in-ice logo in a premiere corner at the Staple Center during all regular-season games. MKF will also have a digital scoreboard and a LED ribbon board signage for all of LA Galaxy home games at Dignity Health Sports Park
The fantasy sports platform will have digital signage and in-game marketing at Toyota Arena for every Ontario Reign home game.
“The LA Kings, LA Galaxy, and Ontario Reign are three highly acclaimed teams and we are incredibly proud to be a part of their ongoing success,” said Bill Asher, Founder and CEO of MKF. “Our partnership with AEG is the perfect opportunity to help strengthen the MKF brand and reinforces our shared commitment to the sports fans we serve throughout Southern California, one of our most important and fastest growing markets,”
MKF has already begun to take part in the lucrative Southern California daily fantasy sports market by inking partnerships with San Diego Padres (MLB), Los Angeles Chargers (MLB), Los Angeles Wildcats (XFL), and PGA Tour golfer Charley Hoffman from San Diego.
Professional sports teams have not been shy to sign deals with businesses in the legal sports betting industry or in the DFS industry. The partnership between AEG and MKF is just another example of this growing trend.
The agreements of the newly announced deals will start in the 2020-2021 season for all of these teams except for the LA Galaxy which will start at the beginning of the 2021 season.
Adia has a background in sports writing and strives to provide content that gives the readers accurate information. As a storyteller, she also works hard to create stories that are engaging to the audience. Whenever she’s not writing on sports betting news, she is getting her heart broken by every sports team in Georgia.