- NASCAR signs multiyear sports betting deal with BetMGM.
- The deal will give BetMGM exclusive access to NASCAR marks and the sportsbook will promote NASCAR events for sports betting.
- BetMGM’s NASCAR betting portfolio will expand throughout the season.
DAYTONA BEACH, Fla.- On Tuesday, NASCAR and BetMGM announced an official partnership between the two parties.
The multi-year sports betting the deal will see NASCAR events promoted throughout the BetMGM mobile betting app and NASCAR marks being exclusively able to be used by BetMGM.
The goal of the partnership is to promote engaging sports betting experiences for racing fans across the country. This includes introducing in-race betting options.
BetMGM Meets NASCAR
Betting on NASCAR using the BetMGM mobile sportsbook will see a lot of benefits for patrons, including new betting lines and wager-types thanks to the partnership.
“Partnering with a best-in-class operator like BetMGM positions NASCAR to build on the positive energy and momentum we’re seeing around gaming and in particular the live in-race experience,” said Scott Warfield, NASCAR Managing Director, Gaming. “We’re excited to have such an iconic brand on board to expand our offerings and deepen our engagement with the most passionate fans in sports.”
Live in-race betting is one of the main focuses of the partnership. This will improve fan engagement during all races throughout the year.
Both companies have expressed their deal for the partnership, with an emphasis on fan engagement driving the agreement.
NASCAR is pushing to engrain itself in the sports betting world with this partnership with BetMGM, as this is the first time NASCAR has partnered with an online sportsbook.
“We’re excited to work with the NASCAR team to build immersive sports betting experiences that 21st-century racing fans crave,” said Matt Prevost, BetMGM’s Chief Marketing Officer. “BetMGM’s unparalleled betting technology combined with NASCAR’s iconic races will create a superior betting experience for racing fans all over the United States.”
NASCAR has seen a surge in wagers during the pandemic. This deal with BetMGM showcases the auto racing league’s full embrace of legal sports betting.
Coming from a background in narrative-based writing, Giovanni strives to write stories that will keep the reader engaged. Although he does pride himself in being accurate, how the story is told is also very important to him. When he’s not keeping readers up to date on sports betting laws and legislation, you can find him writing and recording music, playing videogames, or engaged in heated sports debates with his friends.