- Both Tipico, a top German sports betting firm, and Amelco, a top English firm, are set to launch new mobile sportsbooks in the U.S. within the next two months.
- Even with the coronavirus halting major sports leagues in the U.S. and around the world, mobile sports betting odds and platforms remain a smart investment because of its popularity and flexibility.
ATLANTIC CITY, N.J. – The growing strength of the U.S. online sports betting market is attracting new investment interest from foreign sports betting firms.
Both Tipico, the largest sports betting company in Germany, and Amelco, a London-based sports betting tech company, are planning to launch new stateside sports betting products in the coming months.
Tipico secured a partnership with New Jersey’s Ocean Resort Casino and plans to launch retail and online sports betting prior to the start of the 2020 NFL season.
The company also announced that it is planning to launch an online casino in New Jersey before the end of 2020, although it is still searching for a technology partner.
Amelco already offers a trading and sports betting platform to The Stars Group in Colorado, but in July it plans to launch a new online sportsbook in partnership with the Wildwood Casino in Cripple Creek, Colorado.
Even with the current climate of economic uncertainty, firms all over the world are recognizing the value in the American sports betting market and investing heavily in it.
COVID-19 And Mobile Sports Betting
Many sportsbooks around the United States have been hemorrhaging money since the onset of the coronavirus pandemic in March forced most major sports leagues to suspend operations. On the surface, it seems like a terrible time to invest in any kind of sports betting.
But three major sports leagues—the NBA, MLS, and MLB—are all set to resume their respective seasons over a three-week period beginning in mid-July. After three months with very few entertainment options, expect huge interest in all of these leagues.
Many states will likely maintain social distancing rules in support of the public health efforts to mitigate the effects of COVID-19, but mobile betting won’t be impacted by social distancing.
Mobile betting should account for a larger portion of overall sports betting revenues than ever this summer, and big money betting events like NFL and college football games are right around the corner.
In other words, it is the perfect time to invest in mobile sports betting in the U.S.
Colorado, in particular, is primed to be one of the top sports betting states moving forward.
After launching in May, Colorado mobile sportsbooks earned $25.5 million in revenue in their first month of operation—far and away the most successful debut month ever.
Interest in mobile sports betting should only grow as more popular leagues resume their seasons, so Amelco’s newest investment should pay dividends.
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With a dual background in English and sports performance and business analytics, Carter aims to write stories that both engage and inform the reader. He prides himself on his ability to interweave empirical data and traditional narrative storytelling. When he isn’t keeping readers up to date on the latest sports betting legal news, he’s banging his head against a wall regretting his decision to be a Tampa Bay Buccaneers fan.