- The NFL now has sportsbook partnerships with Caesars, DraftKings, and FanDuel.
- The 2021 NFL season will see all three of these sports betting operators featured on different networks with betting lines as well as on their individual platforms for wagering.
- Billions of dollars stand to be gained with the addition of three sports betting operators to the NFL organization.
NEW YORK – On Thursday, the National Football League (NFL) went public with the news that they’ve entered into agreements with three different sportsbooks in the nation. The NFL was the last piece of the puzzle for major professional sports leagues in the U.S. being a part of the sports betting community. The MLB, NBA, and NHL are already partnered with sports wagering operators.
The Trifecta Of Sportsbook Deals
In the past, the league was never big on the idea of having sports betting sponsors or partnerships but as the pastime became more and more popular and other professional sports organizations joined, the NFL changed its view on the matter. And when they finally decided to get into regulated sports betting, they really went for it with the top three operators in the country all at once: Caesars, DraftKings, and FanDuel.
“As the sports betting landscape has continued to evolve in the United States, we have been thoughtful with our strategy and are excited to announce three partners who share the NFL’s vision and goals,” said Renie Anderson, NFL Chief Revenue Officer and Executive Vice President of Partnerships. “Working closely with Caesars, DraftKings, and FanDuel, we will provide fans new and different ways of interacting and engaging with the sport they love.”
The terms of each partnership vary and have not been completely disclosed in detail but the three combined deals are said to be worth $1 billion for a five-year timeframe. Each sports wagering operation will have the right to the NFL brand for their retail and mobile sportsbooks, including usage of the official data for live in-game wagers and other betting lines.
Caesars will have a hold over exclusive casino dealings and content, as they can market a number of NFL events like the 2022 NFL Draft and 2022 Pro Bowl at their locations in Las Vegas and all over-regulated markets in the nation. Caesars will also work toward getting more fan engagement for the league through their platforms.
“Together, Caesars and the NFL are changing the way fans can experience football,” said Eric Hession, co-president of Caesars Sports & Online Gaming. “We will enable NFL fans to enjoy an enhanced experience at our casinos, in our sportsbooks, and online. Paired with the ability to earn Caesars Rewards credits and tier status that unlock incredible experiences, football season will be more exciting than ever.”
DraftKings will get the bulk of branding on the Red Zone network with their NFL agreement. They also have terms to extend their contract once it’s up. FanDuel will be featured as the sportsbook for the NFL during pre-game highlights on the screen for viewers and be able to incorporate their lines on the NFL Network. Every operator has a pretty sweet deal with the NFL but the one that looks to have received the most bang for their buck in partnerships is Caesars.
The Upcoming NFL Season
There is no telling how much the NFL will profit for the 2021 season now that they are involved with these three top sportsbooks. No one thought that NFL betting could become any more popular than it already is but that may change soon.
For a sport that is a powerhouse in the United States and worldwide already, it could blow up in a way no one thought possible. Billions of dollars could potentially be seen in combined profits when all is said and done, making this the right play call not just for the National Football League but for the three lucky sportsbooks in on it.
Christina has been writing for as long as she can remember and does dedicated research on the newly regulated sports betting market. She comes from a family of sports lovers that engage in friendly bets from time to time. During the winter months, you can find Christina baking cookies and beating the entire staff at Mario Kart…the N64 version of course.