- Parx Casino opened its retail sportsbook in Pennsylvania in January and then opened their online PA sportsbook in July.
- GAN will power the casino’s online New Jersey sportsbook.
- There are already 16 other sports betting apps and websites available in New Jersey.
ATLANTIC CITY, N.J. – New Jersey welcomes yet another online sportsbook in its state. This time it comes by way of Pennsylvania gaming venue, Parx Casino, and international online gaming supplier, GAN. The platform became available on October 4 and joins 16 other online sportsbooks that serve New Jersey bettors.
“Launching the largest casino in Pennsylvania online has now logically extended across the border into New Jersey, extending their reach into New Jersey’s fast-growing and established Internet gambling market,” said Dermot Smurfit, chief executive officer of GAN.
“This represents an incremental revenue opportunity for GAN and is a logical extension of our technology infrastructure to serve Parx Casino patrons who routinely cross the invisible border between these two populous states.”
GAN and Parx first entered into a sports betting partnership in July of 2018. Since then, GAN has helped launched the casino’s land-based sportsbook in January, online sports betting operations in June, and online casino in July.
The Parx’s mobile presence gives bettors the opportunity to earn rewards points which can then be transferred to the casino’s land-based location.
This may help New Jersey to attract customers in what is already a very competitive legal sports betting environment. But, Parx’s goal may be more so to gain customers for the online casino rather than for the sportsbook.
According to GAN, “Internet casino gaming in the neighboring State of New Jersey is a fast-growing market which generated $221 million in Gross Gaming Revenue in CY2017 (+30% Year on Year) and is anticipated to grow +20% Year on Year to $226 million in CY2018E.”
Users of the Parx Casino Sportsbook will be able to use a single account for sports betting in both states.
– In his career, Hasan has worked both local and state government positions—including the Attorney General’s Office in Florida. On top of being familiar with the legislative process, he has also been researching and writing on the legality of sports betting across the US. Outside of work you’ll most likely find him producing or playing music, playing sports, or working on creative writing projects. You’ll also catch him at Doak Campbell Stadium cheering on the Noles.