- DraftKings has announced a partnership with the Professional Fighters League.
- This is the first sportsbook partnership for the PFL.
BOSTON — DraftKings Sportsbook and Daily Fantasy operator have taken a huge leap with their recent announcement of a partnership with the Professional Fighters League to become their official sports betting and daily fantasy provider.
This is a huge deal for both sides as DraftKings clearly gains more publicity in the legal sports betting world and in the MMA community the PFL gains that same publicity in the sports betting and daily fantasy sports industry.
This is a multi-year deal that both sides have agreed to here and some of the main details of the deal obviously include DraftKings hosting plenty of the PFL’s odds as well as daily fantasy sports contests. However, the PFL is bringing a new and efficient software to the table in their SmartCage technology.
What SmartCage technology is, is it bring bettors and fans real-time data as a fight is going on which will be able to tell bettors the speed of a punch or kick if a fighter will land their strike and even go as far as telling people the fighters calorie burn count and heart rate.
“We’re thrilled to partner with DraftKings as we look to advance the sport by delivering a premium and unique betting and gaming experience to the millions of passionate MMA fans in the US—Our SmartCage technology and unique season format are integral components of PFL and will enable us to offer unmatched prop bets and gaming opportunities. MMA’s league is back with our season debut this Friday, April 23 in primetime on ESPN2, ESPN+ and ESPN Deportes” said Peter Murray, CEO of the Professional Fighters League.
Other details about this partnership include having DraftKings apart the PFL’s broadcast on the different ESPN streaming networks as well as a pre-fight show that will be presented by DraftKings as well. DraftKings will also host PFL prize pools and Pick’Em games as well.
“We are excited to further our relationship with the Professional Fighters League as their first official betting and daily fantasy partner—MMA is mainstream. The fan is young, loyal, passionate, and engaged, and PFL delivers an innovative product. We look forward to bringing a premium betting and fantasy experience to this growing audience in what is a monumental partnership for combat sports and the gaming industry,” said Ezra Kucharz, Chief Business Officer of DraftKings.
Samuel has been writing professionally for 4 years. He comes from a sports writing background where he enjoys writing mostly about basketball and football both professional and collegiate. He is a recent graduate of Florida State University where he majored in Editing, Writing and Media with a minor in Communications. During his free time, you can find him watching or playing sports as well as playing videogames and listening to music.