- Sportradar and the NHL are on track to sign a deal to make Sportradar the official distributor of NHL betting data.
- This is the fourth of major US league to ink a deal with the company including the NFL who began its partnership with Sportradar last August.
- Reports have said that the company is planning to go public and this deal is coming at an important time.
NEW YORK – Global provider of sports data intelligence, Sportradar, is set to receive betting data distribution rights from the NHL in reports of a partnership released on Sunday.
The deal is said to name Sportradar the exclusive distributor of league data to be used for sports wagering operations, which will allow the company to now have the betting data rights of all four major US sports.
The agreement will include access to stats such as goals and assists, along with the opportunity to sell official NHL data to sportsbooks and casinos.
EXCLUSIVE: @Sportradar will become the official gatekeeper for all NHL data related to sports betting.
— Sportico (@Sportico) August 17, 2020
Sportradar has solidified partnership and distribution deals similar to this with several major sports leagues around the world.
With the expansion of the major leagues in America, the company has positioned itself as a dominant data company in the US sports betting market.
Almost exactly one year ago the company announced its sports betting distribution deal with the NFL.
Similar to other leagues, the NHL realizes that legal sports betting can be an opportunity to enhance fan engagement and attract new audiences especially once more and more states legalize sports wagering.
The National Hockey League’s teams are free to sign sportsbook deals of their own but there are already league-wide sportsbook agreements with FanDuel, MGM, and William Hill. Sportradar has also been the league’s media outlet distributor of play-by-play data for the past five years.
The timing of this deal is also very important because there have been reports that the company is planning on going public through a reverse merger possibly soon.
Having the NHL on the company’s portfolio of partners is expected to enhance the company’s value before the public will be able to buy shares.
Adia has a background in sports writing and strives to provide content that gives the readers accurate information. As a storyteller, she also works hard to create stories that are engaging to the audience. Whenever she’s not writing on sports betting news, she is getting her heart broken by every sports team in Georgia.