- Halftime show performers typically aren’t paid to perform.
- Performers tend to perform without compensation because of the immense exposure they will gain.
- Artists like Justin Timberlake saw a 534% increase in album sales following his Super Bowl performance.
MIAMI – Super Bowl 54 is just around the corner and the biggest sporting event in the country is bringing with it one of the biggest music performances of the year. One could only imagine the millions spent to secure these musical acts for the big game.
However, in reality, most performers hit the stage for no monetary compensation at all.
The truth is, although these mega superstars get paid large amounts while they are on tour, they tend to gladly do the Super Bowl halftime show simply for the chance to perform in front of the thousands in attendance and the tens of millions viewing at home.
It is a mutually beneficial relationship where the artist is getting free exposure and the NFL is getting a megastar for their halftime show, it’s a win-win.
While there are millions spent on hosting the super bowl, paying a top-caliber artist to entertain fans in between halves is not one of those costs.
Super Stars Working For Free
Last year American pop group Maroon 5 hit the stage at Super Bowl 53. They were not paid for their performance, instead, they worked with the NFL to donate $500,000 to Big Brothers Big Sisters. Artists are comfortable hitting the stage with no compensation knowing that they are performing in front of over 100 million fans who are tuned in for the big day.
Justin Timberlake performed in the 2017 Super Bowl halftime show. This resulted in a 534% increase in album sales. A year prior pop singer Lady Gaga saw a 1,000% increase. The amount of exposure generated from the halftime show performance just can’t be duplicated.
According to Variety Lady Gaga’s halftime show performance was viewed by 117.5 million spectators, a feat that makes the Super Bowl halftime show is the most-watched musical event in history.
The halftime show has become a major staple for the Super Bowl. The performance is almost as important as the game itself which is why bookmakers across the country include half-time odds in their Super Bowl betting options.
Super Bowl 54 kicks off Sunday, February 2 at 6 p.m. EST and the Super Bowl halftime show will see superstars Jennifer Lopez and Shakira take the stage to dazzle fans, for free.
Coming from a background in narrative-based writing, Giovanni strives to write stories that will keep the reader engaged. Although he does pride himself in being accurate, how the story is told is also very important to him. When he’s not keeping readers up to date on sports betting laws and legislation, you can find him writing and recording music, playing videogames, or engaged in heated sports debates with his friends.