William Hill Sportsbook To Be Rebranded As Caesars Sports

Caesars will no longer use the William Hill brand.

Caesars Entertainment is ending the William Hill era and rebranding the popular sportsbook as Caesars Sports. Caesars Entertainment is also closing and selling the William Hill retail locations in the UK. William Hill was acquired by Caesars Entertainment for $3.7 billion. LAS VEGAS – Caesars … Read more

William Hill Expands Las Vegas Presence With CG Technology Acquisition

William Hill

William Hill US has officially announced its acquisition of CG Technology. This acquisition comes following the approval by Nevada. This will give William Hill four new sportsbook operations, expanding its reach in the Las Vegas betting market. LAS VEGAS – William Hill US announced Tuesday … Read more

William Hill and CBS Sports Announce Exclusive Partnership

CBS Sports and William Hill

CBS Sports Digital will have William Hill be their exclusive sportsbook and wagering data provider. The partnership will expand CBS Sports leadership in the sports betting space. William Hill to receive exclusive promotion rights across all CBS Sports properties. LAS VEGAS – It has been … Read more