Caesars Entertainment has partnered with the Fiesta Bowl, becoming the first official partner of the Bowl Season. This is an exclusive sports betting and fantasy gaming partnership. This partnership comes as Arizona moves to launch legal sports betting. SCOTTSDALE, Ariz. – As Arizona moves closer … Read more
The NFL is allowing up to six sportsbook commercials to air during NFL games this season. Sportsbooks are allowed to air once per quarter, once during pregame, and once during halftime. This is the first time sports betting will be nationally advertised during NFL games. … Read more
Caesars Entertainment has partnered with Prophet to bring a sports betting exchange to New Jersey. This is the second sports betting exchange in NJ from this multi-year market access agreement. HOBOKEN, N.J. – Sports betting fans in New Jersey are seeing a shift in the … Read more
Australian-based gaming operator PlayUp has partnered with Caesars Entertainment. The partnership grants the sports betting and iGaming operator market access in Indiana, Iowa, and New Jersey. PlayUp had initially entered the US by launching in Colorado earlier in the year. INDIANAPOLIS – PlayUp will be … Read more
Caesars Entertainment is ending the William Hill era and rebranding the popular sportsbook as Caesars Sports. Caesars Entertainment is also closing and selling the William Hill retail locations in the UK. William Hill was acquired by Caesars Entertainment for $3.7 billion. LAS VEGAS – Caesars … Read more