NFL To Allow Sportsbooks To Air Commercials During Games

The NFL is allowing up to six sportsbook commercials to air during NFL games this season.
Sportsbooks are allowed to air once per quarter, once during pregame, and once during halftime.
This is the first time sports betting will be nationally advertised during NFL games.

NEW YORK – The NFL continues to support sports betting as sportsbooks will, for the first time, be able to advertise during NFL games.

During matchups, up to six different sportsbook commercials will be broadcast. One commercial will be seen during each quarter, one during the pregame, and one commercial during halftime.

With the NFL betting season being the biggest time of the year for sports betting, this is a major move for the industry.

Big shift for the nations most bet on, and most watched, sport. @nfl allowing nets to sell 6 sportsbook spots per game. https://t.co/rm0z6OGQDw

— Bill King (@Bill_KingSBJ) August 12, 2021

NFL Sports Betting Commercials

The NFL is the most-watched sport in the country, so plenty of eyes will be on the games each week. These ads will be seen by millions of viewers and likely result in a major spike in activity at sportsbooks across the country.

”We were focused on how we can include sports betting ads in a thoughtful way with sports betting going national now, with over half the population having access to sports betting,” said Chris Halpin, NFL Chief Strategy Officer. “How do we include it in a way to serve those fans and those partners while also not overwhelming the game broadcasts?”

The commercials will be aired on all networks with broadcast partnerships with the NFL. This includes NBC, Fox, CBS, and ESPN.

First dibs on commercials slots will go to the three official NFL sportsbooks; DraftKings, FanDuel, Caesars Sports. Other sports betting operators such as FoxBet, BetMGM, PointsBet, and WynnBet will be able to advertise via second-tier approval.

How This Will Affect Sports Betting

This is the first time sportsbooks will be able to air commercials during NFL games which further shows the integration of regulated sports betting and sports media into the mainstream.

There have already been sportsbook commercials airing during NBA games, making the NFL the latest US league to embrace the pastime in this manner.

Additionally, the NFL has continued to partner with sportsbooks and sports betting entities, further increasing its footprint within the market.

Having the NFL now hosting sportsbook platform commercials is just another visible step of how the world of sports betting and major sporting leagues are continuing to grow and intertwine with one another.

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Giovanni Shorter

Coming from a background in narrative-based writing, Giovanni strives to write stories that will keep the reader engaged. Although he does pride himself in being accurate, how the story is told is also very important to him. When he’s not keeping readers up to date on sports betting laws and legislation, you can find him writing and recording music, playing videogames, or engaged in heated sports debates with his friends.