- The Chicago Bears have entered their first sportsbook partnership with Rush Street Interactive (RSI).
- Rush Street Interactive is an operator with BetRivers.com and Rivers Casino, giving all three access to promote the Chicago Bears with branding, promotions, and up-to-date team data.
- The Chicago Bears’ first game of the 2021 NFL season is on September 12 against the Los Angeles Rams.
CHICAGO – Rush Street Interactive (RSI) along with Rivers Casino have entered into a multi-year partnership with the Chicago Bears. This deal signifies the very first sportsbook operation that the Bears have partnered with, officially putting themselves into the NFL sports betting game.
RSI is an operator of the BetRivers.com company which means that this agreement will include them as well. NFL sports betting for Illinois just became a little more robust as these sportsbooks will have full access to Chicago Bears data for all kinds of betting lines when the 2021 NFL season rolls around.
Details Of The Partnership
Rivers Casino is now the official retail sportsbook for the Chicago Bears in the state. Areas of the casino will be branded with the Bears logo and offer a number of wagers and promotions centered around the team. BetRivers.com as well as RSI’s mobile sportsbook will have the same abilities as they have the same access to team data and other Bears information. Soldier Field will be promoting the sportsbooks within the stadium with logos seen throughout the space.
“As a lifelong Bears fan, I am thrilled to have BetRivers and Rivers Casino partner with our hometown NFL team, the Chicago Bears, as the organization’s only Official Sportsbook and Casino Partner,” said Neil Bluhm, Executive Chairman and Co-Founder of Rush Street Interactive and Rush Street Gaming.
“We look forward to expanding our relationship with the Bears and their dedicated fan base, and offering innovative products and promotions as we remain committed to delivering a first-rate customer experience. This partnership also reinforces our commitment to hometown teams in states where we have our online and land-based sportsbooks.”
The Upcoming 2021 NFL Season With The Bears
The Chicago Bears are incredibly excited to embark on this new endeavor. Although they already have a huge fan base, profits are expected to see an uptick with Bears’ fans seeing these sports betting platforms offering more wagers and opportunities for fan engagement. This will allow the profit margins for the organization as well as the regulated sports betting industry of Illinois to go up, making all parties involved in this partnership land on the beneficial end of it.
“We look forward to connecting with our fans in fun and unique ways through these avenues and couldn’t be prouder to be building this relationship with a hometown company,” said Ted Phillips, Bears President & CEO.
The 2021 NFL season kicks off on September 9, with the first Chicago Bears game scheduled for September 12 against the Los Angeles Rams.
Christina has been writing for as long as she can remember and does dedicated research on the newly regulated sports betting market. She comes from a family of sports lovers that engage in friendly bets from time to time. During the winter months, you can find Christina baking cookies and beating the entire staff at Mario Kart…the N64 version of course.