- William Hill opened the first land-based sportsbook in Washington D.C. in Capital One Arena on July 31, 2020.
- William Hill took in $9.1 million worth of bets for the month of August, while GameBet DC only took in $2.1 million worth of bets.
- Many are pointing to GameBet DC’s poorly priced betting lines as the reason for the lack of activity.
WASHINGTON – Revenue reports for Washington D.C. sports betting reveal a clear market leader for the district’s market place. That leader is William Hill with sports betting kiosks located in Capital One Arena.
While their only competitor is GameBet DC, the fact that a retail sportsbook is outperforming an online one is quite remarkable.
According to the D.C. Lottery, William Hill was able to take in $9.1 million dollars in total wagers for the month of August. GameBet DC, on the other hand, was only able to rake in $1.4 million. That means William Hill made up approximately 86% of all bets made in the nation’s capital.
To put it in perspective, New Jersey had the largest single-month handle in the history of their sports betting industry in August and 88% of their handle came from online platforms.
So what makes online Washington D.C. sports betting so different? The prices.
William Hill Sportsbook Vs. Gambet DC
The competition between William Hill and Gambet DC isn’t much of one and the month of August highlighted that.
GamBet DC has been operational since May 28 and in total has only been able to garner $3.1 million in bets. Those bets have translated into $457,166 in revenue. In William Hill’s one month of operation, the company was able to generate revenue of $1.4 million.
From the start, there were many complaints regarding GamBet DC’s prices.
The odds for GameBet DC are supplied by Intralot. The Greek-gaming company was awarded the sole district-wide online sports betting contract by the D.C. Council back in July of 2019. The contract was under intense investigation for months afterward due to the noncompetitive process taken when choosing the company.
Similar weighted prices are found in Montana where Intralot is also the sole sports betting supplier for the state. Both of those locations were Introlat’s first foray into the U.S. legal sports betting market.
By contrast, William Hill came into the District having already been the largest sports betting operator in the country. The brand name alone may have been enough to get people to try their sports betting kiosks, but the prices reflected in their odds have been on average far superior to GameBet DC.
Sports bettors are able to keep more of their winnings when betting on sports in Washington D.C. if they make the drive to Capital One arena rather than betting from home. Bettors are hoping the competition might be enough to get GameBet DC to incorporate more competitive betting lines in the future.
– In his career, Hasan has worked both local and state government positions—including the Attorney General’s Office in Florida. On top of being familiar with the legislative process, he has also been researching and writing on the legality of sports betting across the US. Outside of work you’ll most likely find him producing or playing music, playing sports, or working on creative writing projects. You’ll also catch him at Doak Campbell Stadium cheering on the Noles.