- Iowa will get an internet and mobile sports betting application from 888 Holdings in 2021.
- The Hawkeye State legalized sports betting in August of 2019 and saw over $400 million in handle during their first year.
- Almost $30 million in revenue from the land-based sportsbooks of Iowa was made in the first twelve months after launching the industry.
DES MOINES, Iowa – Iowa will be getting an 888 Holdings sports betting platform in 2021, the global internet wagering company announced on Wednesday.
The online gambling conglomerate hails from the U.K. territory of Gibraltar near Spain. Burlington’s Catfish Bend Casinos partnered with 888 Holdings to allow Iowan’s the opportunity to use the sports betting application in the new year.
Being tethered to a local land-based business has given 888 Holdings the ability to enter the Iowa sports wagering industry seamlessly.
888 Holdings In Iowa
888 Holdings is trying to gain a foothold in the United States within the legal sports betting market. As more and more states make the pastime legal, the growth of the industry is skyrocketing.
Betting on sports has always been popular, but the U.S. is realizing with its new legalities just how popular a market it’s been with American sports bettors.
Companies from other countries have noticed this surge in America and want to hop on the train while there are still seats. Iowa, being a newer market with less than two years under their belts, makes them prime stomping ground for new sportsbook operators like 888 Holdings to open in.
“We believe Iowa is a strong sports state,” said Yaniv Sherman, head of commercial development at 888 Holdings. “From the data we’ve seen, there’s been a quick adoption (of sports betting) and some encouraging growth trends.”
While the exact details of the partnership are not yet known, Catfish Bend stands to gain a pretty penny for having an online and mobile sportsbook connected to their establishment.
Studies have shown that when states have a mobile option for betting on sports matchups, gamblers typically favor that option with the bulk of handle coming from these applications. The sports betting platform will have a number of betting lines on both collegiate and professional sports for members in Iowa to enjoy.
What’s Next For 888 Holdings?
888 Holdings will be entering the sports wagering industries of Indiana and Colorado as they try and reach their goal of opening in as many legal markets in the United States as they can.
This has them opening in three states in 2021 so far. Ultimately, they’d like to be involved in all areas of gambling with both online sports wagering and casino games for states that allow it.
In 2020, the business increased their revenue by 45% which should continue as they branch out into other areas worldwide and with the United States, like Iowa.
Should the Hawkeye State open up their doors for internet casino gaming, 888 Holdings is more than happy to offer these services through their partnership with Catfish Bend. The online company is a full-service platform, having every type of gambling available to customers.
For now, it will be a strictly mobile and internet-based sports betting outfit for Iowans with 888 Holdings in 2021.
Christina has been writing for as long as she can remember and does dedicated research on the newly regulated sports betting market. She comes from a family of sports lovers that engage in friendly bets from time to time. During the winter months, you can find Christina baking cookies and beating the entire staff at Mario Kart…the N64 version of course.