- According to a study conducted earlier this year, one out of every three Americans listen to at least one podcast every month.
- Spotify’s latest updates allow listeners to actively find and keep up with podcasts on a regular basis.
- Major sports networks such as NBC, FOX, and ESPN all have invested in creating a regular sports betting podcast show.
TALLAHASSEE, Fla. – Legal sports betting is slowly making its way into the public eye. Since the federal ban on the activity was lifted last year, 17 states have now legalized sports wagering. With that growth comes new TV and radio shows, but what’s also growing is the popularity in sports betting podcasts.
Podcasts as a whole have gained a significant amount of popularity in the past year.
According to research conducted by Edison Research and Triton Digital this January and February, nearly one-third of the entire U.S. population listens to at least one podcast every month. The study found that monthly listeners rose for all age groups from 2018 to 2019.
“That’s the biggest growth we’ve seen, and we’ve been covering podcasts since 2006,” said Senior VP at Edison Research, Tom Webster to the New York Times. “What moved the needle is Spotify adding podcasts,” Webster added.
Spotify has invested heavily in its podcasting sector and the results show. According to the company’s Q2 earnings report, the company saw a 50% growth in quarter-to-quarter of podcast listeners.
With podcasts and legal sports wagering both on the rise this year, it only makes sense that sports betting podcasts are gaining the attention of sports networks and sports bettors alike.
In January, NBC Sports launched their live sports betting talk radio show, “The Daily Line”. While it is only televised in certain areas that have legalized gambling on sports like, Washington D.C., Philadelphia, and Chicago, the radio broadcasts and podcasts are available nationwide.
Other major networks that have entered the sports betting podcast market are Fox Sports, which launched “Straight Outta Vegas with RJ Bell” last month, and ESPN, which launched their audio program “Behind the Bets with Doug Kezirian” over two years ago.
The incentive for these networks to enter the marketplace comes with the opportunity to gain a large share of advertising revenue. But, even dedicated podcasts such as “Sports Gambling Podcast” have gotten the attention of online bookmakers with MyBookie actually sponsoring the show.
The number of sports bettors in the country is slowly increasing as each state legalizes the activity. Some people are putting money down on sports for the first time and viewing sportsbook odds can be difficult to understand, which is why listening to the numbers may be helpful.
Some sports betting podcasts are tailored to beginners and major networks have to speak in a way that makes sense to a general audience. However, other podcasts give an in-depth analysis that sharps use to make their bets.
One thing is for certain, the sports betting podcast marketplace is growing in popularity for everyone and there are no signs of it slowing down in the near future.
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News tags: Edison Research | ESPN | FOX Sports | NBC Sports | Sports Gambling Podcast | Spotify | Tom Webster
– In his career, Hasan has worked both local and state government positions—including the Attorney General’s Office in Florida. On top of being familiar with the legislative process, he has also been researching and writing on the legality of sports betting across the US. Outside of work you’ll most likely find him producing or playing music, playing sports, or working on creative writing projects. You’ll also catch him at Doak Campbell Stadium cheering on the Noles.
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