NBC Sports Chicago

  • Sports Betting in Illinois was legalized on June 28, 2019, when IL Governor J.B. Pritzker signed a gambling expansion bill into law.
  • “The Daily Line” will air Monday through Friday from 2 to 6 p.m. and will cover topics associated with sports betting and fantasy sports.

CHICAGO – NBC Sports Chicago becomes the latest media outlet to embrace the constantly growing US sports betting industry. Starting Monday, the network will air “The Daily Line” which is a four-hour long talk show dedicated to the topics of sports wagering and daily fantasy sports.

The show will be hosted by Michael Jenkins and Tim Murray as well as the former sideline reporter for the Baltimore Orioles, Sara Perlman.

The show is designed to appeal to both the serious sports bettor and to those that may be new to the subject by featuring call-ins from guest experts and regular listeners.

The Daily Line originally launched on January 2, 2019, and is produced by NBC Sports’ Washington area network. The program will also be broadcast in San Francisco and Philadelphia as well.

While Philadelphia already has several active sportsbooks, Chicago has not yet launched one. However, Sports betting in Illinois was legalized when Illinois Governor J.B. Pritzker signed IL SB 0690 into law.

Sports betting in Illinois can now be operated within casinos, off-track betting facilities, professional sports teams’ stadiums, and online. The Illinois Gaming Board still has to finalize rules and regulations on the practice before those outlets can begin to accept bets.

The Daily Line should help to educate potential Chicago sports bettors in the meantime. In the event that there is a scheduling conflict, The Daily Line will be aired on NBC Sports Chicago Plus.

What This Means for Sports Media

The NBC Sports Network is only one of a number of sports media outlets that are actively pursuing sports bettors.

In February, Caesars Entertainment signed a partnership with Turner Sports in order to build a Bleacher Report Studio inside their Las Vegas-based Sportsbook. The studio is used to produce sports-betting-focused content and leverages Bleacher Report’s younger audience.

ESPN has also tried to get their skin in the game as well. In May, ESPN signed a partnership with Caesars to build a studio in the LINQ Hotel & Casino in Las Vegas.

The studio will officially launch in 2020 and will also be used to produce sports betting themed content as well as segments for ESPN’s sports betting related show, Daily Wager.

Legal sports betting has either been signed into law, is set to launch, or has already launched in a total of 17 states. Other states such as Massachusetts, Michigan, Colorado, and Ohio, still have a chance to legalize the activity this year.

As this type of gambling becomes more accepted by the general public, sports media outlets will most likely continue to try and find new ways to gain the attention of new and seasoned sports bettors.

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