- The LPGA has announced its first official sports betting operator after sealing a deal with BetMGM.
- BetMGM will now feature various promotions and wagers regarding all LPGA events.
- This new partnership was made in an effort to get a larger fanbase for the sport of women’s professional golf.
ATLANTIC CITY, N.J. – On Wednesday, BetMGM publicized that they have entered into a multi-year partnership deal with the LPGA, making them the official sportsbook for the LPGA Tour. This is a huge deal for both parties involved as it will give the sport of women’s professional golf a wider audience and allow BetMGM to offer more exclusive golf wagers and promotions because of it.
“As a leading sports and entertainment company and already a supporter of women’s golf, BetMGM is uniquely positioned to join the LPGA family as an Official Betting Operator,” said Brian Carroll, senior vice president of global media distribution for the LPGA. “Sports betting and digital gaming are key elements of the future of sports, and BetMGM is on the forefront of both opportunities. We are happy to partner with them as we look to provide more opportunities for our fans to interact with the LPGA and learn about our incredible athletes.”
What Will The Partnership Provide?
This is the LPGA’s debut into the regulated sports betting world. BetMGM is their first official sports wagering operator. If all goes well, this could lead to further deals with sportsbooks in the future for the Tour. However, at the moment, BetMGM has the exclusive rights to all LPGA Tour data and information, which is a leg up over every other sportsbook offering wagers on their events.
MGM Resorts already sponsors LPGA athletes individually which gives BetMGM the opportunity to now form their own relationships with these golfers for the purposes of betting on them with prop bets. Those with sponsorships include Natalie Gulbis, Danielle Kang, Cristie Kerr, Alison Lee, Anna Nordqvist, and Michelle Wie West.
At the beginning of the year, MGM Resorts made a deal to sponsor the Bank of Hope LPGA Match-Play event presented by Shadow Creek. That was the first time a match-play tournament was played by the LPGA in four years. This was also a prelude to MGM getting involved with the LPGA.
This deal will allow the mobile sportsbooks and all BetMGM platforms to feature the LPGA logo and use official data for wagers. They will also be offering a multitude of products and promotions for gambling on the LPGA Tour to engage fans and open the door for a new wave of fans to participate in the viewing and wagering of tournaments.
“MGM Resorts’ commitment to golf is unparalleled and is further strengthened by our new partnership with the LPGA Tour,” said Lance Evans, MGM Resorts’ senior vice president for sports and sponsorships. “The LPGA features some of the world’s greatest athletes, several of whom are MGM Resorts golf ambassadors. In collaboration with BetMGM, we look forward to creating engaging content and experiences for sports fans and our guests.”
Fans of the LPGA and golf, in general, will begin to see more betting lines and promos offered via the BetMGM platform slowly incorporated as of Wednesday.
News tags: Alison Lee | Anna Nordqvist | Bank of Hope LPGA Match-Play | BetMGM | Brian Carroll | Cristie Kerr | Danielle Kang | Lance Evans | LPGA Tour | MGM Resorts | Michelle Wie West | Natalie Gulbis | Shadow Creek
Christina has been writing for as long as she can remember and does dedicated research on the newly regulated sports betting market. She comes from a family of sports lovers that engage in friendly bets from time to time. During the winter months, you can find Christina baking cookies and beating the entire staff at Mario Kart…the N64 version of course.