- DraftKings has become the first official sports betting and daily fantasy sports (DFS) partner of NASCAR star Bubba Wallace and 23XI Racing.
- This is an official sponsorship deal that debuted during the EchoPark Automotive Texas Grand Prix at Circuit of the Americas.
- Bubba Wallace will promote DraftKings during the race.
BOSTON – NASCAR and sports betting has come together in new ways with an all-new official partnership between DraftKings and 23XI Racing.
The partnership will see DraftKings become the official sports betting, iGaming, and daily fantasy sports (DFS) company of the racing team.
23XI Racing star Bubba Wallace is also a part of the deal, officially being sponsored by DraftKings. This is the first legal sports betting sponsorship for a NASCAR driver.
DraftKings Meets NASCAR
Today @DraftKings became the first Official DFS, iGaming, Free to Play & Sports Betting Partner of @23XIRacing & @BubbaWallace. Under the new deal, @DraftKings will be the primary partner of the No.23 Camry at the @NASCAR Cup Series Race on 6/27. For more: https://t.co/gO5G9PJCdI pic.twitter.com/wxjlOn4s3r
— DraftKings News (@DraftKingsNews) May 20, 2021
This partnership will see DraftKings represented on Bubba Wallace’s vehicle as he races. The debut of the promotion was during the EchoPark Automotive Texas Grand Prix at Circuit of the Americas on Sunday.
DraftKings has already done deals with the racing league and is an official NASCAR sports betting partner. This partnership with Bubba Wallace and 23XI Racing furthers DraftKings’ involvement with the motorsport league.
“Joining forces with the 23XI Racing organization near the beginning of its growth makes this collaboration all the more impactful for DraftKings,” said Ezra Kucharz, Chief Business Officer at DraftKings. “Beyond the brand and product integrations of this deal, we also greatly admire Bubba Wallace’s ongoing advocacy for social justice and Inclusion, Equity and Belonging efforts because they align perfectly with our company values.”
In addition to Bubba Wallace promoting DraftKings, the new partnership will also see DraftKings promote 23XI Racing events through the DraftKings app.
This will create a new exclusive authentic in-app experience for NASCAR betting fans. There will be a cross-channel social media content video series as well with the goal to increase fan engagement for NASCAR and 23XI Racing events.
“As we continue to build the foundation of 23XI Racing, it’s important for us to add brands that align with our values both on and off the track,” said Steve Lauletta, interim 23XI Racing President. “DraftKings is a leader in sports technology and entertainment and a company that we were able to add to our already stellar list of sponsors who’ve joined us in our first year. Adding DraftKings allows us to bring unique experiences to our fans as we continue to grow our reach showcasing our team to fans outside the NASCAR platform, as well as work together in support for social justice and other Inclusion, Equality and Belonging efforts. We’re looking forward to having DraftKings be a part of the growth of 23XI Racing and seeing them on the track at Pocono for their primary race.”
“I’m excited to see what we are capable of creating together as we welcome DraftKings to the 23XI Racing family,” said Bubba Wallace. “As a big fan of the company, this relationship marks a historic moment as we integrate with a leader in sports technology and entertainment to enhance the experience of racing fans across the board.”
Sports betting and DFS fans can continue to find promotions for NASCAR throughout the DraftKings app. And Bubba Wallace fans will be seeing DraftKings logos every time he hits the track.
Coming from a background in narrative-based writing, Giovanni strives to write stories that will keep the reader engaged. Although he does pride himself in being accurate, how the story is told is also very important to him. When he’s not keeping readers up to date on sports betting laws and legislation, you can find him writing and recording music, playing videogames, or engaged in heated sports debates with his friends.