DRL partners with Genius Sports

  • The Drone Racing League (DRL) and Genius Sports Group have come together to break into the sports betting market.
  • Genius Sports will use its sports data technology to supply sportsbooks DRL stats.
  • This is a multi-year partnership that is looking to change sports betting.

NEW YORK CITYThe Drone Racing League (DRL) has partnered with the global leader in sports data and technology, Genius Sports Group, to push the DRL into the sports betting market.

The deal will see DRL’s data and stats be used by Genius Sports to supply sportsbooks. This will accelerate DRL as a major sports betting entity.

This deal will allow regulated sportsbooks to bring in new DRL sports bettors into the fold with an engaging element for drone racing fans.

DRL And Sports Betting

The partnership coincides with the 2020 DRL Allianz World Championship Season. This airs on Facebook Watch, Twitter, NBC, and NBCSN. The top pilots from around the world battle it out on a simulated DRL drone racing game that is available on the Steam store and Xbox products.

Sports bettors will be able to partake in simulation betting with data provided from the partnership with Genius and the DRL.

“Fans all over the world love the Drone Racing League — and now, through our incredible new partnership with Genius Sports, they’ll soon get to bet on it too,” said Rachel Jacobson President of the DRL. “With our minute-long races packed with stats around speed, crashes, and competition, professional drone racing is on the fast track to being the best sport to bet on.”

Genius Sports have a long and storied history of bringing major sporting leagues data to sportsbooks for better betting experiences. Genius Sports has partnerships with the English Premier League, the NBA, and NASCAR.

This experience is why the DRL is so excited for the future of the league in the legal sports betting arena.

“The Drone Racing League is all about delivering real-time, data-driven content to highly engaged fans worldwide,” said Mark Locke, CEO of Genius Sports Group. “Their core aims align closely with our own, making this the ideal partnership to unleash DRL’s fantastic product with our global network of sportsbooks and their customers.”

Drone betting fans will now be able to wager on the DRL the same way that they wager on any major sporting league. Drone racing continues to establish itself as a major draw for sports betting.

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