- Dignitas CS:GO team expands its original partnership with VIE.gg and makes the company its official naming rights partner.
- This arrangement will have the team compete under a new co-branded name.
- The teams will also wear newly redesigned jerseys that will highlight VIE.gg’s logo.
VALLETTA, Malta- Esports Entertainment Group affiliate VIE.gg has officially been granted the naming rights for the popular Counter-Strike: Global Offensive (CS:GO) team Dignitas.
This new naming rights deal expands on the original partnership that the pair had, which is a three-year promotional sponsorship that was signed in 2019.
The original deal focused on Dignitas Super Smash Bros. and Rocket League organizations as well as the women’s CS:GO team.
Dignitas Going Big
— VIE.gg (@ViedotGG) August 17, 2020
Dignitas has been brokering many deals in recent months. The CS:GO team has gotten a streaming deal with Huya, a sponsorship with ExpressVPN, and signed an exclusive trading partnership with SIG.
This new naming rights deal with VIE.gg is just another example of how the organization is expanding its reach commercially, now into the realm of esports betting.
“We are honored to partner with an innovative, multinational brand like VIE.gg,” said Michael Prindiville, CEO of New Meta Entertainment and Dignitas. “Our co-branded CS:GO team and the immense opportunity around esports betting content in our home state of New Jersey enable us to tell unique and engaging stories at the forefront of both esports betting and competition to millions of fans worldwide.”
The esports sports betting company will become an official title sponsor for the CS:GO teams under Dignitas. They will also showcase their support for the teams in future tournaments.
The Dignitas CS:GO teams’ will now compete in new jerseys that will showcase VIE.gg’s logos as well as the Dignitas logo.
Same legendary team, FRESH new look.
— Dignitas (@dignitas) August 17, 2020
“The partnership’s focus on digital and physical activations in the New Jersey market is ideally timed for us as we move forward on our application for the New Jersey gaming license,” said Grant Johnson, CEO at Esports Entertainment Group.
VIE.gg has also made several moves this year expanding its reach in the legal sports betting arena. Earlier in the year, VIE.gg’s parent company Esports Entertainment Group went public, becoming the first iGaming publicly-traded company on a major US stock exchange.
This naming rights deal with Dignitas is an example of both entities pushing further in the esports betting arena.
Coming from a background in narrative-based writing, Giovanni strives to write stories that will keep the reader engaged. Although he does pride himself in being accurate, how the story is told is also very important to him. When he’s not keeping readers up to date on sports betting laws and legislation, you can find him writing and recording music, playing videogames, or engaged in heated sports debates with his friends.