- IMG ARENA officially announces partnership with World Table Tennis (WTT) for live betting.
- The deal allows IMG Arena to provide content for all WTT events, including the WTT Championships.
- An official date has not yet been set for the deal.
CLEVELAND – World Table Tennis (WTT) has officially partnered with sports betting provider IMG ARENA for live betting.
This is a global long-term deal and will allow IMG ARENA to provide content for all of the major WTT events including the WTT Championships.
This is a deal that spread worldwide, and the goal is to expand the reach and popularity of WTT events all year round.
Betting On The WTT
Sports bettors know that live in-game betting is the best way to engage with any sporting event. WTT is looking to capitalize on the excitement of live betting with this new deal.
IMG ARENA is excited to be the content provider representing the table tennis league. The sports betting company hopes to provide sportsbooks with the best ways to increase fan engagement and interaction.
The deal will have IMG ARENA cover the WTT Cup Finals, WTT Grand Smashes, the WTT Contenders Series, and the WTT Champions Series.
All these events will be able to be wagered on live at legal sportsbooks thanks to the new partnership.
“This exciting new partnership with WTT is a longstanding agreement that truly incentivizes both partners to build a world-class suite of products,” said Freddie Longe, executive VP and managing director of IMG ARENA.
“Table tennis is at an exciting juncture in its history, and the plans to redefine the sport through WTT will provide sportsbooks with high quality and engaging year-round content. Operator feedback tells us table tennis is a property that has significant untapped potential and one which the industry feels will benefit from an improved sports betting solution. Our move into the sport will allow us to significantly enhance the betting interface and boost engagement amongst existing and new fans.”
IMG ARENA already offers 24/7 live betting coverage as well as on-demand interactive legal sports betting to over 60 sports betting operators all over the world.
In 2019 alone, IMG ARENA was responsible for providing content to 56 million viewers who watched a combined 175 million hours of content.
IMG ARENA is the live betting provider for the ATP, PGA and European God Tours, FIFA Serie A, and the FA Cup. They can now add the WTT to that list.
“Partnering with IMG ARENA to distribute our sports betting live streaming and betting data rights is an important strategic development for WTT,” said Steve Dainton, CEO, and director of WTT.
“IMG ARENA has a strong track record of working with federations and international sports organisations to both protect and grow sports via their innovative products and solutions. We understand the benefits of a long-term relationship, and in IMG ARENA we have found a partner to future proof our sport for the next generation of fans.”
The WTT is looking for table tennis betting to bring more fans to the table tennis arena. This partnership with IMG ARENA is the first stage in that fight.
Coming from a background in narrative-based writing, Giovanni strives to write stories that will keep the reader engaged. Although he does pride himself in being accurate, how the story is told is also very important to him. When he’s not keeping readers up to date on sports betting laws and legislation, you can find him writing and recording music, playing videogames, or engaged in heated sports debates with his friends.