The Diamond Jo Casino in Dubuque, Iowa.

  • Iowans are flooding local sportsbooks to wager on Super Bowl 54.
  • This is the first Super Bowl available for bettors since Iowa regulated sports betting.
  • Iowa legalized sports betting in August of 2020.

DUBUQUE, Iowa – Super Bowl LIV has brought excitement to Iowa residents as it is the first Super Bowl they can legally wager on. Sportsbooks across the state are noticing an increase in new sports bettors as the big game gets closer.

Iowans in Dubuque especially are flooding the Diamond Jo Casino to place wagers on the big game. Many residents are opening new accounts this week and the casino expects this to continue well into Super Bowl Sunday.

Super Bowl Betting In Iowa

Super Bowl LIV is gearing up to be a huge weekend for the Hawkeye State with multiple residents embracing regulated sports betting.

“I think the Super Bowl will likely result in the highest [wagering] handle for any game, day, or possibly weekend to date in Iowa,” said Brian Ohorilko, an administrator for Iowa’s Racing and Gaming Commission, regarding the upcoming Super Bowl.

The Super Bowl is bringing out locals and tourists alike to wager in over a dozen available sportsbooks in the state.

Some believe that sports bettors who are driving the distance to any Iowa casino will make the trip for not just for the Super Bowl action. The expectation though is that residents from Kansas City will have no other option but to take the 150-mile drive to wager on the big game.

At the Diamond Jo Casino in Dubuque, a 10% increase in new customers making accounts at their sportsbook has taken place.

“It’s been real exciting. Ever since we had the sportsbook since September, we’ve been having a lot of people coming down trying their hand at betting, said Marty Maiers, the director of marketing for Diamond Jo Casino. “We anticipate the Super Bowl being another big event for us.”

The Hawkeye State is happy for all the wagers taking place surrounding SB54 as they receive 6.75% of the revenue from local sportsbooks.

Embracing Sports Betting

The residents are clearly receptive to the newly introduced sports betting regulations in Iowa. Not only from the casinos either, as the local economy as a whole has seen a boom.

“It’s also helping other areas,” said Maiers “Including restaurants, people are coming in to get a bite to eat, as well as placing bets on sports games. It’s been a good tax revenue source.”

According to Iowa law, sports bettors need to go to a licensed casino in order to place sports bets. There is online sports betting allowed in the state, however, users are required to sign up in person before being eligible to submit their action.

Super Bowl 54 kicks off Sunday, February 2 at 6 pm EST.

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