• William Hill US has partnered with both Isle Casino properties, bringing their Iowa sports betting operations to four venues.
  • The Iowa Racing and Gaming Commission (IRGC) must approve regulations and licenses before action can be taken.
  • Sports betting regulations prohibit Iowa bettors from placing wagers on any collegiate team that is from Iowa.

CEDAR RAPIDS, Iowa – Residents of Iowa can take a trip to the Isle Casino Hotel in Waterloo to see the future spot of the casino’s sportsbook.

The book will be operated by William Hill US, and a large purple sign posted in front of black curtains already reads “Bet Sports Here!”

Legal NFL betting in Iowa is expected to go live before the start of the season and the casino as well as the Iowa Racing and Gaming Commission are working diligently to get all the pieces in place to meet this deadline.

The casino received the approval from the IRGC to begin their remodel. The area on the gaming floor where the sportsbook will be located was once an extension of the many slot machines and other electronic games, however, the buildout will be strictly for sports betting.

According to a press release from William Hill US, the area will possess a 65-inch odds board that will display upcoming and live odds for sporting events from around the world.

Additionally, there will be over 46 feet of viewing monitors comprised of 15, 55-inch televisions that will show various games and matches that bettors are taking action on. Seating will be available for the sports bettors to enjoy the atmosphere as well, in both high top tables and standard tables.

Estimations by William Hill suggest that more than 50 jobs will be created with the newly legalized gambling hobby. This includes both the Isle Casino Hotel in Waterloo as well as the Isle Casino Hotel in Bettendorf, of which William Hill is also the sportsbook supplier.

Elsewhere around the state, they will operate their future sportsbooks at Prairie Meadows Racetrack and Casino in Altoona and Lakeside Hotel Casino in Osceola as well.

Iowa is just the next state for William Hill US, who already has successful full-service sportsbooks in New Jersey, West Virginia, Mississippi, and of course, Nevada.

Once the buildout in Waterloo is complete, sports bettors should be able to immediately place wagers, assuming the expansion finishes after the IRGC approved the sports betting regulations in Iowa. The commission is scheduled to discuss public comments and approve the measures by the end of the month.

Major standouts in the regulations include mobile bettors being required to register in person at one of the licensed sportsbooks as well as a ban on in-state collegiate action. This includes all forms of wagers from straight bets to individual player prop bets.

Even without the options to bet on the local college teams, David Grolman, President of Retail Operations for William Hill US, is looking forward to the potentially less-than-a-month-away launch.

“These two Iowa destinations will offer sports fans amazing new opportunities to enjoy the games and teams they love in new and exciting settings.”

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