- Kindred Group will operate sportsbooks under Unibet brand in Iowa and Indiana.
- The partnership with Ceasars allows the Kindred Group to expand to these two states.
- Unibet already operates a legal sportsbook in Pennsylvania and N.J.
HAMMOND, Ind. – The Kindred Group and Caesars Entertainment announced on Tuesday that they have created a new partnership together. This new partnership allows for Kindred Group to operate their Unibet Sportsbook in Caesars properties in Indiana and Iowa.
Previous to this partnership, the Kindred Group’s Unibet sportsbook has operated in two different states, New Jersey and Pennsylvania. Now thanks to Caesars, the group has access to two new markets.
Partnership For Expansion
Although there are many different states with sports betting right now, breaking into these markets is difficult. Potential sportsbooks, especially those based outside of the U.S., often partner with different companies to open sportsbooks. This is part of the reason why the Kindred Group is working with Caesars.
“We are thrilled to further extend our presence in the US together with one of the world’s most renowned and diversified casino-entertainment providers,” said Manuel Stan, SVP Kindred US. “Caesars’ geographical spread in the US gives us a unique opportunity to build our footprint, with Indiana and Iowa next in line and potential other states lined up. We also share Caesars’ vision to offer customers an unforgettable experience where every guest is treated like a Caesar.”
Caesars has many different properties across the United States and partnering with them gives the Kindred Group access to new sports betting markets. Through this specific partnership, Unibet sportsbooks will be available in two Caesars properties specifically. Harrah’s Council Bluffs casino in Iowa and Caesars Horseshoe Hammond in Indiana are the two properties.
Partnering with Caesars is not the only step that needs to be taken for the Kindred Group. The company must now get a legal sports betting license from both states.
Depending on the state, it could be a month or so before Kindred Group receives its licenses. Afterward, the Unibet Sportsbook in both locations will be able to open. If all goes well, both sportsbooks could open before the start of March Madness.
Daniel is a writer that enjoys writing to inform readers. When Daniel was writing for The Borgen Project, he liked informing the world about victories in global poverty issues. Daniel is also an avid horse racing fan who has been going to the track with his father for over a decade betting the ponies. When he is not writing about sports betting or at the track, Daniel loves playing video games and watching sports in his spare time.