- NASCAR has officially joined a content marketing deal with BettorView.
- NASCAR is now the first sports league to partner with the sports betting marketing firm.
- This deal will see in-venue content specifically created for NASCAR fans.
DAYTONA BEACH, Fla. — NASCAR fans will see an all-new way to play as NASCAR partners with BettorView, becoming the first sporting league to do so.
BettorView is a leading sports betting marketing and technology platform that creates in-venue content for sporting events.
With this new partnership, NASCAR betting fans will see exclusive content for big races at major racetracks. This is meant to increase fan engagement.
NASCAR Meets BettorView
Together, BettorView and NASCAR will produce original content that can be accessed during races. The goal is to strengthen the current fan relationship with NASCAR while expanding its offering.
“This collaboration will allow us to deliver NASCAR-specific content to a massive number of people actively engaged with sports betting,” said Joe Solosky, Managing Director, Sports Betting. “NASCAR’s handle is increasing at a healthy rate and this partnership will deepen our connection with this growing audience on a national scale.”
BettorView will use its multi-channel solutions to provide touch screen technology at NASCAR venues with original digital content.
There will be over 1,000 in-venue screens at different facilities across the US and there will be customized NASCAR stats and analytics available for betting fans at these screens.
“Since its inception, the vision for BettorView has been to enhance and reimagine sports fans’ in-venue experiences with our technology and industry expertise,” said Seth Schorr, CEO of BettorView. “As a gaming and venue operator, it’s exciting to partner with NASCAR, whose long-term strategy in the gaming space is as innovative, as it is focused on serving its fans and sportsbook partners alike.”
The screens will be available at all venues, and in states with legal sports betting fans will have access to exclusive promotions in restaurants and bars in the stadium.
“We’re excited to bring our marketing and technology solutions to NASCAR and its partners, as the only multichannel solution of its kind in iGaming,” said Javier Vargas, COO of BettorView. “BettorView is proud to assist NASCAR in its ability deliver measurable ROI to sportsbooks, with an emphasis on new user acquisition and increased betting activity.”
This is a major move for both NASCAR and BettorView in the legal sports betting world. BettorView is not officially reaching a major sports betting audience.
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Coming from a background in narrative-based writing, Giovanni strives to write stories that will keep the reader engaged. Although he does pride himself in being accurate, how the story is told is also very important to him. When he’s not keeping readers up to date on sports betting laws and legislation, you can find him writing and recording music, playing videogames, or engaged in heated sports debates with his friends.