- ESPN will now offer viewers more sports betting content with the opening of their new headquarters in Las Vegas.
- The company will be using Caesars Entertainment for all of their odds and statistical data as they partnered with the sportsbook in 2019.
LAS VEGAS – ESPN has opened up a state-of-the-art 4K facility on the Las Vegas Strip at The LINQ Hotel + Experience that will act as their headquarters for sports betting content.
ESPN and Caesars Entertainment entered a partnership in 2019 specifically geared toward the network’s expansion into the sports wagering industry.
While Las Vegas has always been known as the Emerald City for gambling in the United States, ESPN chose it as their home base specifically because it hosts some of the biggest sporting events in the country year-round that receive wagers by the truckload.
ESPN In Las Vegas
As legal sports betting continues to spread in more and more states with each passing year, ESPN has jumped on the wagering train because their viewers account for a large number of sports bettors in the nation.
Being able to offer information and programming specific to gambling on sports will only help to further grow their viewership as well as their overall fanbase. The facility officially opened its doors on August 24.
“In our ongoing mission to serve sports fans, we are committing to a bigger presence both in Las Vegas and with our content across platforms to authentically serve a fast-growing, highly engaged audience,” said Mike Morrison, VP of Business Development, ESPN. “We are incredibly fortunate to work alongside a great partner like Caesars Entertainment to achieve this and look forward to collaborating on more opportunities in the future.”
Three studios are within the 6000 square foot space allowing for 12 individual cameras which include two robotic cameras for the outside. The interior is like the “Houston” for NASA as it can use all 24 transmitters to access every control room of ESPN technology at each location within the U.S.
This office is not only different due to it being sports betting-centric but they are also the first 4K technology office owned by ESPN with 1080p.
The mecca for all sports wagering broadcasts as it pertains to the network will be done through this new space. That includes all programs featuring sports betting as well as coverage of the major events taking place in Las Vegas and around the country that tend to take in a large number of wagers by legal sportsbooks.
This office was the last step for the network opening up their news outlet to the sports gambling world and has help from Caesars.
“The sports betting landscape has changed, and fans are coming to us for this kind of information more than ever before,” said Morrison in 2019. “We are poised to expand our coverage in a big way and working with a category leader like Caesars Entertainment will help us serve these highly engaged, diverse sports fans with the best and most relevant content possible.”
What Comes Next?
Content from Caesars sportsbooks will be available through multiple platforms with ESPN from YouTube to Twitter and anywhere ESPN can be accessed beginning in the Fall when they plan to add new weekly sports betting news three times a week.
On September 8, the “Daily Wager” program will transition to the new Las Vegas office and can be viewed on ESPN2 five days a week at 6 p.m. EST.
With the opening of this new office, ESPN is showing the public how they are now fully embracing sports betting along with the rest of the United States.
“The appetite for sports betting content continues to grow among fans,” said Connor Schell, EVP of Content, ESPN. “Our new studio will not only operate as the headquarters for that content, but it will also anchor our year-round presence in Las Vegas – a city that has become a destination for the biggest events in sports. The LINQ studio allows us to meaningfully cover the lineup of major events on the horizon with our league partners like UFC and Top Rank, the NFL regular season with the Las Vegas Raiders – beginning with the Monday Night Football home opener on Sept. 21 – the Las Vegas Bowl, the NHL’s Vegas Golden Knights, NBA Summer League, and the rescheduled NFL Draft in 2022.”
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Christina has been writing for as long as she can remember and does dedicated research on the newly regulated sports betting market. She comes from a family of sports lovers that engage in friendly bets from time to time. During the winter months, you can find Christina baking cookies and beating the entire staff at Mario Kart…the N64 version of course.