- Sporttrade has entered a new partnership with Twin River Holdings.
- Now Sporttrade will have the ability to open a sportsbook in New Jersey.
- Twin River Holdings have gained a good number of partnerships since the start of the pandemic.
ATLANTIC CITY, N.J. – Early on Tuesday, Twin River Holdings announced its new partnership with Sporttrade, a Philadelphia-based company.
With this new partnership, Sporttrade now has everything they need to enter the New Jersey sports betting market.
Entering The New Jersey Market
Sporttrade is a rather new sports betting company. The company wants to offer something unique to the New Jersey sports betting market. That is part of the reason why they are partnering with Twin River Holdings.
“We are thrilled to partner with Twin River as we prepare to introduce a truly differentiated product to the New Jersey market,” said Alexander Kane, Founder and CEO of Sporttrade. “By applying capital markets technology and market structure to the US sports betting ecosystem, we are creating something revolutionary. Sporttrade will establish a first-of-its-kind sports betting venue that will be fair, liquid, and transparent, and we look forward to offering customers innovative betting products at significantly lower costs than traditional sportsbooks.”
Opening such an open and transparent sportsbook requires a robust sports betting market. Despite an ongoing global pandemic, New Jersey sports betting revenue has increased in the last few months.
On top of that, Sporttrade has acquired an experienced partner to make this move to New Jersey. Twin River Holdings have similar partnerships with other companies. In recent months. These partnerships allow Twin River Holdings to grow in a unique way.
“Sporttrade will be a great addition to our list of unique partnerships we are building in the Atlantic City market” says George Papanier, President and CEO of Twin River Worldwide Holdings. “They will bring a new, exciting online product offering for our guests and we look forward to having them join our Atlantic City team.”
It is unknown exactly when Sporttrade will enter the legal sports betting market in New Jersey. However, bettors in New Jersey now have another sportsbook to look forward to.
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News tags: Alexander Kane | Atlantic City | George Papanier | New Jersey | Sporttrade | Twin River Holdings
Daniel is a writer that enjoys writing to inform readers. When Daniel was writing for The Borgen Project, he liked informing the world about victories in global poverty issues. Daniel is also an avid horse racing fan who has been going to the track with his father for over a decade betting the ponies. When he is not writing about sports betting or at the track, Daniel loves playing video games and watching sports in his spare time.