Yahoo has an affiliate partnership with BetMGM.

  • Yahoo Sportsbook is currently only available in New Jersey but plans to expand into other states with legal sports betting in the future.
  • Users of the Yahoo Sports app will see odds listed for games and will then be able to press on those odds to be directed to BetMGM.
  • Yahoo will be compensated for generating traffic to the BetMGM app.

ATLANTIC CITY, N.J. – Users of the Yahoo Sports app in New Jersey were welcomed by a new feature on Thursday.

The launch of Yahoo Sportsbook now allows fans to see odds for various games and if they would like to bet on them, they simply have to tap on those odds to be directed to the BetMGM app where they can put real money on the game.

The partnership between the two companies, which was announced just a little over two weeks ago, involves Yahoo directing traffic to the BetMGM app in New Jersey.

“The Yahoo Sports app and digital sports content is enjoyed by 60 million US users every month while Yahoo Fantasy Football clocks up 9 billion minutes of user time every year. Together we offer fans a winning combination,” said Adam Greenblatt, chief executive officer of Roar Digital.

Roar Digital is a joint venture between MGM Resorts International and GVC Holdings which powers BetMGM.

The New Jersey sports betting market is very crowded, especially when it comes to the online space. There are now 16 different mobile sports wagering platforms available for local bettors.

In terms of online sports betting market share in New Jersey, BetMGM is on the lower end of the spectrum. They have generated less than one percent off all online sports betting revenue in the state so far in 2019.

However, Yahoo Sportsbook won’t be limited to just New Jersey forever. According to Yahoo Sportsbook, it will “soon become available to fans in other states where sports betting is legal.”

As of now, 19 states have legalized sports wagering. Certain states such as Oregon and Rhode Island only have one state-regulated sports wagering apps, but Yahoo Sportsbook may be seen across the country in due time.

News tags: | | | | |